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VP, Customer & Business Strategy
VP, Customer & Business Strategy-March 2024
San Diego
Mar 23, 2025
ABOUT INTUIT
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve with TurboTax, Credit Karma, QuickBooks, and Mailchimp.
10,000+ employees
Consumer Goods & Services, Financial Services
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About VP, Customer & Business Strategy

  Overview

  At Intuit we believe everyone has the right to prosper, which is why our mission is Powering Prosperity Around the World. Being a mission-driven company includes living our values every day. That means integrity is at the foundation of everything we do, including the products we design, the role we play in the communities we are a part of, and the way we treat every person that is a part of the Intuit family.

  Our products, including TurboTax, Credit Karma, QuickBooks and Mailchimp, help solve our customers' most important problems to help them make more money, save time, and make financial decisions with confidence.

  Intuit was founded in 1983 by Scott Cook and Tom Proulx and went public in 1993. Today, with a customer base of over 100 million, over 17,000 employees, Intuit serves customers worldwide in 19 locations and 9 countries by using our AI-driven expert platform to deliver powerful solutions for our customers' most important financial problems. And as much as we have re-invented our products and services, we have always stayed true to our core values.

  Delivering on our mission on behalf of customers also means going beyond the products and services. We are committed to leaving the world a better place than we found it by delivering job readiness and creation through our Prosperity Hub Program, making a positive impact on climate with our focus on becoming twenty times carbon positive by 2030 and our unrelenting commitment to diversity, equity, and inclusion.

  We're proud to have a culture that attracts top talent and empowers them to do the best work of their lives. When employees know they can bring their whole selves to work - that translates into an environment that has been recognized as one of the world's best and most innovative places to work year upon year.

  Role Overview

  Turbo Tax serves over 48M consumers and businesses with a full range of tax solutions from Do-It-Yourself to Full-Service. Our ambition is to deliver double-digit revenue growth through the vision of "Getting Taxes Done for Everyone," with our greatest source of growth coming from acquiring consumers and business owners from the Assisted Tax segment with our powerful line of products and services.

  To continue our success we have to stay ahead of the curve on business model innovation, deliver rigorous performance management and business decision-making for $4B+ in revenue, bring market, customer and competitive insights to the forefront of our strategy, while continuing to hone our segmentation approach to ensure we have a durable model for acquisition and retention growth. These are the core responsibilities for the VP of Customer & Business Strategy..The ideal candidate will operate at a high level of intellectual curiosity, exhibit superior analytical skills, demonstrate a strong work ethic, and bring a proven ability to work with and lead teams to deliver business result outcomes. They will have the maturity, confidence, intellectual strength, and real world experience to lead and inspire a team of smart and driven professionals. This candidate must have a passion for understanding the customers we serve.

  The role will manage six sub-capabilities: Business performance management and decision-making, product line-up and business model innovation, competitive strategies, customer acquisition and retention strategy, external partnerships, and research. They will be responsible for leading horizontally across the organization to create and deliver a truly integrated E2E business plan, accounting for the respective roles of each capability in achieving the Consumer Tax Group 1 & 3 year commitments and for setting long-term direction for our customer and business model strategies.

  This role requires a seasoned leader who can balance; units vs. revenue, short vs. long, and traditional vs. emerging channels.

  What you'll bring

  Specific qualifications include:

  Experience owning a large-scale revenue business, including unit, revenue and profit accountabilityBe able to translate data and insights into winning competitive and growth strategies with business impactHave proven ability to develop customer strategies that inspire breakthrough communication and advertising.Possess strong strategic thinking, keen attention to detail and operational rigor.Be able to influence and add value across all levels of the Organization and across functions.Have a proven track record for driving an innovative culture that translates into go-to-market successes and breakthrough outcomes.Be experienced at inspiring, leading and developing members of the team.Have a strong bias for action with the ability to juggle multiple priorities and create a sense of urgency in a fast-paced, dynamic environment.

  Additional qualifications include:

  10-15+ years of relevant business delivery and strategy experience; with at least 4+ years of experience with a top-tier strategy consulting firm or consumer growth company; industry experience preferredPassion to win: Driving high standards for individual, team, and organizational accomplishment. A mindset of creativity, innovation, calculated risk-taking and energetic drive to succeedMastery of strategy craft skills (hypothesis driven thinking, project scoping, lean testing, financial and business modeling, strategic option identification, and rigorous data analytics)Demonstrated ability to lead and mentor a talented and driven strategy team in the development and execution of strategic initiatives; excellent people development and leadership skills. You have led, developed, and built capabilities in teams and individuals. Able to manage multiple extended or virtual teamsExperience in building trusted advisor relationships and influencing others (including C-level executives). Ability to work effectively with people at all levels in an organization. Strong executive presence and ability to communicate strategy clearly and simply. Ease with executive-level interactions - ability to distill complex business issues and strategies to highlight insights and actionable recommendations in a concise and persuasive manner. Superior written (including strategy narratives/ white papers) and verbal communication skills Ability to think future forward and reason back; creative and "out of the box" thinking that drives innovation. Ability to "see around corners" and "connect the dots" that enable business to proactively drive business, not just respond to itRelationship management and leadership experience, including working with cross-functional business partners and senior leadershipExperience leading or influencing an insights function and a business development/sales function is preferred as these are sub-disciplines which report to this roleComfort with ambiguity

  How you will lead

  Specific responsibilities include:

  Strategy Development: develop a holistic business growth strategy and organizational goalsPortfolio Management: drive innovation and growth by identifying and implementing all business models, offering portfolio and monetization experiences that improve unit and revenue outcomes, while anticipating competitive actions.Strategic Growth Segments: act as an innovation catalyst for customer segment growth initiatives, with a specific E2E cross-functional ownership of segmentation and acquisition strategiesOwnership of Consumer Group Sales, Research, Partnerships/Business Development and Business Analytics Lead and mentor a team of highly talented and driven strategy practitioners; invest in growing the team through regular feedback and ongoing coachingAttract, energize, and retain the best, diverse talentDefine success and galvanize the team around itChampion a culture of inclusion and innovation; create a safe, high-trust environment that encourages constructive debate and celebrates risk taking and failuresRole model a learning mindset

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