Home
/
Advertising and Marketing
/
Vice President, Creative Marketing
Vice President, Creative Marketing-March 2024
San Francisco
Mar 18, 2025
ABOUT GAP INC.
Our brands are made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet.
10,000+ employees
Consumer Goods & Services, Fashion & Beauty
VIEW COMPANY PROFILE >>
About Vice President, Creative Marketing

  About Banana Republic

  Born from two California creatives fueled by their explorer spirits, Banana Republic has repositioned itself as a premium, experiential lifestyle brand for today's modern world. Designed for a life where anything is possible, we use the finest materials with the latest fabric innovations to create timeless, versatile clothing, jewelry, shoes and handbags. Through our home and art collections, we extend beyond apparel and are a part of our customers' lives at home.

  We are creating memorable, immersive experiences online and in-store that build lasting relationships and solve our customers' lifestyle needs. Our team is made up of passionate and curious storytellers who are pushing the boundaries to deliver consistent, quality product through an elevated customer experience. Sound interesting? Join us as on the BR journey as we create what's next.

  About the Role

  The Head of Brand Creative will report into Brand President/CEO. This leader will be responsible for defining and implementing the creative vision and brand direction - voice, look + feel -and develop an implementation plan that guides brand expression across Product Design, Social, In-Store and Online experiences. Both a leader of people and a magnet of ideas and the latest trends in consumer behavior and technology, this person will be responsible for leading the brand creative practice and growing the brand footprint in the content, social and media space. This leader will be a true innovator, championing creative work that will set new industry standards. A creative visionary and strategic thinker, this person will also be a mentor - growing the existing creative team, while also honing the brand's creative edge and cultural relevance. This leader will have direct responsibility for all facets of Creative and Editorial Marketing, Styling and Visual Merchandising teams.

  What You'll Do

  Partners with Head of Brand Marketing to co-create the brand "muse" / target customer.

  Partners with the Head of Design to ensure the seasonal product strategies are aligned to brand standards, macro consumer trends and overall commercial strategy.Serve as unifier, editor, and ultimate curator across all touch pointsto ensure consistency and an ownable look and feel for the brand, driving emotional attachment, brand voice and style.Responsible for 360-degree creative strategy for key collections and able to work across variety of media, such as film, social & web content, print, online video, e-commerce, CRM, event graphics and collateral, digital media, email campaigns, websites, packaging, physical spaces and location designCrystallize the brand positioning and filters to ensure brand is aspirational, inspirational and ownable. Help bring inspirational "energy" to creative and stores.Ensure all the company's visuals are consistent with the overall brand. Manage development of brand style guides.

  Serve as a manager, mentor and team member - directing, inspiring, and doingHire, train and develop a team to deliver on the brand's creative vision

  Who You Are

  A collaborative, inspirational, and omnichannel‐minded creative, strategic and operational leader who is proven at growing businesses and brands through creativity.A deep knowledge of the fashion, apparel and lifestyle verticals is a must.

  Experience in working with fashion brands; proven understanding of the global fashion industry and its key growth drivers and trendsSuperior ability to set creative vision for brand development and multichannel brand marketing concepts.Dynamic leader with proven track record of attracting, hiring and retaining a high caliber, cross-functional teams.Able to analyze trends, look at new data and constantly optimize ROI of their creative output. Able to revise marketing plans by analyzing its results and identifying expansion opportunities

  Benefits at Banana Republic

  Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees. One of the most competitive Paid Time Off plans in the industry. Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice. Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay. Employee stock purchase plan. Medical, dental, vision and life insurance. See more of the benefits we offer. For eligible employees

  Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

  Salary Range: $245,500 - $337,600 USD

  Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

  US Candidates

  Please note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc's quarantine guidelinesafter being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.'s face mask and proof of vaccination policy as said policy is no longer effective.

Comments
Welcome to zdrecruit comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
SIMILAR JOBS
Specialist, Field Events Marketing
Company Description Checkout.com is one of the most exciting fintechs in the world. Our mission is to enable businesses and their communities to thrive in the digital economy. We’re the strategic pay
Senior Business & Product Management Specialist
Push boundaries. Explore ideas. Reshape tomorrow. Join Garrett and grow your career while helping top vehicle brands accelerate towards a cleaner, safer, and smarter future. Garrett is the true pione
Business Development Representative
About Panorama: Panorama is a fast-growing national technology company focused on radically improving education. More than 2,000 school systems serving 15 million students across all 50 states have a
Marketing Manager
POSITION OBJECTIVE The Marketing Manager position at Hotel Bennett is an integral part of on-site marketing and communications to ensure that the property is executing digital, print, and social medi
Senior Associate Brand Manager, New Opportunities
Joining King's Hawaiian makes you part of our ohana (family). We are a family-owned business for over seventy years, respecting our roots while thinking about our future as we continue to grow and ca
Marketing Development Representative (MDR)
About Us Always open. Our code, our culture, our opportunities. Leading open innovation without limits. We are SUSE. SUSE is a global leader in innovative, reliable and secure enterprise open source
Senior Manager, Product Management (Remote, US)
Job Details As a Senior Manager, Product Management, you will lead a team to deliver on Openly's most critical objectives as we rebuild the insurance product experience for our customers and agents.
Account Executive
Who are We? Intersection is an experience-driven Out of Home media and technology company that delivers programming, consumer amenities, and advertising to cities. From free internet access to way-fi
Student Ambassador - University of Prince Edward Island, AVC
Opening Statement Student Ambassador Summary of Job Purpose and Function The primary purpose and function of the Student Ambassador is to serve as a liaison between their university (students and fac
Head of Digital Trials Client Solutions
Reimagine the infrastructure of cancer care within a technology and science community that values integrity, inspires growth, and is uniquely positioned to create a more modern, connected oncology ec
Copyright 2023-2025 - www.zdrecruit.com All Rights Reserved