Our Company
Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Opportunity:
From the moment you wake up in the morning until you go to bed at night consider the media you consume, the adverts you see, the apps you use, the websites you browse and almost all of the shopping you do online throughout the day. Chances are that every single one of those interactions, every single one of those experiences, was touched by an Adobe product.
Adobe's Education Marketing team exists to drive the long-term success of Adobe. We lead Adobe's global marketing plans of brands including Adobe Express, Photoshop, Lightroom, Premiere Pro and Acrobat into the Education industry, helping ensure all students graduate with the skills vital for a successful career.
What you'll do:
The Senior Marketing Manager will create innovative and impactful marketing programs for our largest education customers and prospects and support student engagement and usage of Adobe technology. This role will lead the development, implementation, execution, and measurement of digital and physical marketing programs in collaboration with the Global Education Marketing team, the Education Sales team, and corporate Business Unit partners, helping to transform Adobe's position in education and establish us as a leader in driving the development of digital literacy skills in the next generation.
Collaborate with sales on account plans, marketing strategy, and customer programs for accounts with the highest propensity to convert.Carefully plan and quickly implement high-touch account-based marketing plans with clear growth, leadership engagement, and pipeline creation objectives.Surround existing and prospective high-value accounts with high-touch marketing to help shorten the sales cycle and increase the average deal size;Build comprehensive demand generation campaigns that help fill the funnel with new contacts from propensity accounts to drive demand for Adobe Express across the Higher Education space;Lead the development and execution of your plans including planning, logistics, event management, budget management, lead management and distribution, and follow-up strategies;Work with Global Marketing to craft and deliver student-facing awareness campaigns that drive engagement and use of Adobe tools across institutions that provide access to their students;
What you need to succeed:
Proven experience in B2B marketing with account-based or enterprise marketing knowledge and skills. An understanding of B2C and social media marketing is a plus.Creative approach in clearing obstacles; innovation around solutions; perseverance to fast-fail and see it through successOutstanding communication skills - both orally and visually - to prepare and present presentations around your plans and results and be in customer-facing situationsStrong organisational skills, including the ability to confidently manage multiple projects simultaneouslyExperience in multi-channel marketing - including leading executive-level events with outstanding attention to detail and broader digital demand generation programs that can scaleYou enjoy partnering with extended virtual teams and balancing different short- and long-term priorities;
Preferred Qualifications:
You have experience helping a sales team establish relationships at the highest levels of an end customer's organisation;You are data-driven. You do not shy away from diving into your campaign analysis and are comfortable owning campaign delivery end-to-end.You have experience marketing and/or selling into the Higher Education sector in the UK and EMEAExperience with CRM (SFDC), marketing automation (Adobe Campaign, Marketo), and project management tools (JIRA, Workfront)
As our many awards will tell you, at Adobe you'll be immersed in an exceptional work environment that is recognized around the world. You'll be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog, https://blog.adobe.com/en/topics/adobe-life and explore the fantastic benefits we offer at Rewards.adobe.com.
Adobe is an equal opportunity employer. We hire talented individuals, regardless of gender, race or colour, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative and successful. This is what it means to be Adobe For All.
We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours.
Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, [email protected] call (408) 536-3015.
Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.