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Trade & Shopper Marketing Manager, Personal Health Singapore
Trade & Shopper Marketing Manager, Personal Health Singapore-March 2024
Singapore
Mar 16, 2025
About Trade & Shopper Marketing Manager, Personal Health Singapore

  Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.

  But it’s not just what we do, it’s who we are. We are 80,000, wonderfully unique individuals, with two things in common. An unwavering sense of purpose and a relentless determination to deliver on our customers’ needs. It’s what inspires us to create meaningful solutions – the kind that make a real difference – when it matters most.

  The world and our customers’ needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That’s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.

  In this role, you have the opportunity to

  Shape the future of Philips Personal Health in the hearts and minds of consumers, shoppers, and retailers for Singapore market. You will take lead in formulating insights-based shopper strategy and executing retail activation plans in close collaboration with Consumer Marketing and Sales Teams. You will be working closely with senior executives to identify joint objectives and plans that drive actionable insights that impact business growth across the channels.

  You are responsible for:

  Management

  Manage a team of external agencies to ensure operational efficiency

  Lead, coach, and motivate a team of merchandisers and promoters to achieve business and sales goals

  Work cross-functionally to collaborate with wider Philips business and stakeholders

  Active leadership in Annual Marketing Plans for Singapore

  Trade and Shopper Excellence

  Define overall Trade & Shopper Marketing strategy for the different categories: the way brand & product should be present/visible in the market (offline / online)

  Plan, conceptualize, execute, and measure local trade marketing actions / shopper activation plan to optimize stock levels, stimulate sell-out and drive loyalty of consumers and retailers

  Optimize (offline / online) shelve (portfolio, price points, promotions), owning in-store excellence execution to drive brand preference, increase conversion and basket size

  Ensure field merchandising guidelines and category management are being adhere to in market

  Implement, maintain, and improve trade marketing tools, allocate the necessary budget and guard the service level agreement with the supplier (manage the local supplier roster in close collaboration with procurement)

  Collaborate with Digital Marketing to ensure consistency in presenting our brand

  Customer Planning and Retail Management

  Closely cooperate with Sales Leader to realize sales targets of key customers, and provides input for local channel strategy

  Responsible for retail training, customer POS and conceptual selling (trade decks, etc)

  Develops and execute integrated management framework of attracting, training, motivating and retaining promoters and merchandisers

  Manages category captainship or advisor-ship

  Budget Management

  Manage performance of promotional spend, within the framework of the integrated A&P and trade spend planning to deliver effectiveness for in-store activation, both online and offlineReporting and Analytics

  Review the return on investment for all projects executed and develop learning’s for future projects

  Partner with Marketing and Consumer Insights group to develop customer/channel research plan as part of our “consumer-obsessed” culture

  Be a Strategic Thought Partner, driving insights to action through deep analytics of the category, macro-trends, competitive landscape, and shopper trends

  To succeed in this role, you should have the following skills and experience:

  Bachelor's degree or equivalent

  5+ years of experience in Trade and Shopper Marketing. Experience in Brand Management and / or Sales is a plus.

  Experience in consumer products domain (FMCG / consumer electronics)

  Proven leadership skills with experience in people management and collaboration with multi-functional team. Ability to influence customer and internal leadership to deliver goals and objectives

  Strong strategic, analytical, and presentation skills. Ability to formulate strategy and develop into an action plan with clear objectives and measures

  Ability to create synergy while managing ambiguity

  Hands on approach to drive operational and executional excellence in the market with a continuous improvement mindset

  Strong communication and interpersonal skills.

  Strong Ecommerce background will be an advantage.

  Good excel skill is a plus point

  How we work at Philips

  Our newly-adopted hybrid work concept fuses flexibility with collaboration to deliver great outcomes for our people and our customers. We are embracing an approach wherein we spend more time together than apart – which for full-time employees translates to an average of at least 3 days working from the office and up to 2 days from home.

  Hybrid work flexibility means people can meet the changing demands of work and home in the most balanced, productive, and healthy way.

  Our hybrid working model is defined in 3 ways:

  We believe in the importance of impactful collaboration: There's a certain energy when everyone’s in the same room that can heighten idea generation and creative friction needed for problem-solving.

  We embrace flexibility: Choosing where, when and how to work can vary according to task and team schedules. Flexibility isn’t office or online, it means choosing the space that works best for you, your teams and our customers on a case-by-case basis.

  We want to be at our best: The way we work and our workspaces are designed to support our well-being, offer career advancement opportunities, and enable us to be at our best.

  Why should you join Philips?

  Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on innovative, customer-first health technology solutions. Help us improve the health and well-being of billions of people, every year. Ultimately creating a career that no one could have planned for. Even you.

  Visit our careers website to explore what it’s like working at Philips, read stories from our employee blog, find information about our recruitment process and answers to some frequently asked questions.

  By submitting your resume and related information in the manner set out in this job post, you consent for Philips and Philips’ authorized nominee to collect, process, transfer and store your personal data for purpose of the application for the above-mentioned job opportunity. Further, in the event you provide any personal information of another data subject as referee, you confirm that the relevant data subject consented to the disclosure of such personal data to Philips and Philips’ authorized nominee. For more information and details on our Privacy Policy, please visit this link .

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