Home
/
Advertising and Marketing
/
Trade Marketing Manager
Trade Marketing Manager-January 2024
Koblenz
Jan 18, 2025
ABOUT KIMBERLY-CLARK
Kimberly-Clark’s brands are household names and a trusted part of everyday life in more than 175 countries.
10,000+ employees
Consumer Goods & Services, Engineering
VIEW COMPANY PROFILE >>
About Trade Marketing Manager

  Trade Marketing Manager

  Job Description

  Your Job

  You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In your trade marketing role, you'll help us deliver better care for billions of people around the world.

  About Us

  Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. 25% of people in the world use Kimberly-Clark products every day. And it takes the right people, in the right jobs and the right places, to make that happen.

  At Kimberly-Clark, you'll be part of the best teams committed to driving innovation and growth. We're founded on 150 years of market leadership, and we're always looking for new and better ways to perform-so what can you do with that? There's no time like the present to make an impact at Kimberly-Clark. It's all here for you at Kimberly-Clark.

  About You

  As the Trade Marketing Manager within the Kimberly-Clark Professional (KCP) Marketing team based in Koblenz, you will be responsible for creating and executing growth plans with key customers (distributor, channel, trade and eCommerce) to deliver NS, OP and share growth objectives for all Brands across all markets in the Cluster. You will work in conjunction with sales partners to develop Joint Business Plan, customer plans, including portfolio optimization, communication, promotions, incentives & launches.

  You will report to the Head of Marketing DACH and will be an individual contributor (no direct reports).

  Location: we can offer a hybrid model (on remote / Koblenz Office) for candidates already based in the Germany.

  YOUR KEY ACCOUNTABILITIES:

  Designing and executing Distributor / Channel Segmentation and Treatment Strategy for assigned Partners, in conjunction with Key Account and Sales teamLeading new channel partner identification and recruitment to support KCP market share growth in strategic segmentsDriving distributor growth by participating in development of distributor business analysis partnering with Business Intelligence / Sales Analytics / SalesWorking with channel partners to design and execute ideal Digital Shelf for all KCP categoriesPartnering with Customer Marketing to identify gaps in current distribution to reach targeted choosers and working with the Sales team to build acquisition plansPartnering with Regional Commercialization teams to execute Category strategies to deliver growth targets for assigned Distributors / Channel PartnersDeveloping annual plan (JBP) for assigned customers and executing omnichannel commercial programs including digital and catalogue content, search optimization, sales promotions and loyalty and incentive programsProviding marketing support to the Sales Organization including promotional requests, distributor presentations, out of stock communications, literature management, new customer setupLeading local digital initiatives and partners with EMEA counterparts to develop & execute digital sales tools, websites, SEO/SEM etc.Managing assigned marketing budget within CFI's and monitors performance of marketing programs (ROI) and adjusts accordinglyActively visiting customers and channel partners to capture insights and check and adjust marketing programs

  WHAT WE NEED FROM YOU:

  Bachelor Degree, in business-related discipline - preferred Master / MBA with focus MarketingPrevious experience in trade marketing / sales roles, preferably in B2B environment and managing eCommerce customers / digitalP&L management & commercial mindset, product portfolio, digital shelf & promotion managementStrong business & organizational acumen - understanding of market dynamicsStrong analytics and negotiation skillsAble to navigate and perform in ambiguous circumstancesFluent German and English

  We Offer

  Our employees value the opportunities for professional and personal growth which our company offers. Our employees appreciate both the open work environment and the global nature of our company and are always ready to take on new challenges. In addition we offer a highly competitive compensation and benefits package. If you want a full overview of the many Benefits offered to Kimberly-Clark employees, go to www.mykcbenefits.com.

  Click the Apply button and complete the online application process. A member of our Recruiting Team will then review your application and follow up with you if you seem like a great fit for this role.

  Please submit your CV in English as it will be considered by English speakers.

  In the meantime, you can check out the Careers Areas on our website (if you haven't already). You'll want to review this and come prepared with a few relevant questions if and when you pass GO and begin interviews.

  #LI-Hybrid

  For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

  The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

  Primary Location

  Germany -Koblenz

  Additional Locations

  Worker Type

  Employee

  Worker Sub-Type

  Regular

  Time Type

  Full time

Comments
Welcome to zdrecruit comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
SIMILAR JOBS
Marketing Specialist
Job Description Summary The candidate will be responsible for developing and executing the marketing strategies BD Specimen Management platform (BD Vacutainer blood collection tube, Arterial blood sy
Senior Manager of Global Policy and Regulatory Affairs
Overview Intuit is looking for an innovative and strategic policy leader to join our Global Policy and U.S. Government Affairs team. Candidates should be able to manage high energy and fast paced int
Team Lead, Business Development Representatives
Company Description Our Mission At Palo Alto Networks® everything starts and ends with our mission: Being the cybersecurity partner of choice, protecting our digital way of life. Our vision is a worl
Sr Brand Strategy Manager
TBD Zynga does not  engage in financial exchanges during the recruitment or onboarding process. We do not conduct job interviews over third-party messaging apps such as Telegram, WhatsApp or others.
Territory Development Manager - Upstate New York
Territory Development Manager - Upstate NY Unilever Food Solutions (UFS) is the foodservice division of Unilever and leads the dynamic Food Service market across its categories and has ambitious grow
(Senior) Brand Manager
About the Role About the role: We are keen to look for a Brand Manager to help us define product strategy in agreement with local management and global marketing department and implement supporting t
Digital Sales Consultant, Outbound (Remote)
Overview Note: This is a pipeline requisition which is used to build our future sales workforce. Our recruiters look at these applications as digital sales consultant jobs become available. Due to ex
Marketing Sales Manager
WSTM NBC3, WTVH CBS5 & CW6 is seeking a Marketing Sales Manager to grow a high performing sales team that exceeds revenue goals for both Broadcast Television and Digital objectives by driving cli
Associate Mako Product Specialist - Las Vegas, NV
Why join Stryker? We are proud to be named one of the World's Best Workplaces and a Best Workplace for Diversity by Fortune Magazine! Learn more about our award-winning organization by visiting stryk
Business Development Capture Management - SLED EAST
Company Description Our Mission At Palo Alto Networks® everything starts and ends with our mission: Being the cybersecurity partner of choice, protecting our digital way of life. Our vision is a worl
Copyright 2023-2025 - www.zdrecruit.com All Rights Reserved