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TikTok Shop - SMB Account Manager - Fashion
TikTok Shop - SMB Account Manager - Fashion-July 2024
London
Jul 11, 2025
ABOUT TIKTOK
As the leading destination for short-form mobile video, TikTok’s mission is to inspire creativity and bring joy.
5,001 - 10,000 employees
Social Media, Technology
VIEW COMPANY PROFILE >>
About TikTok Shop - SMB Account Manager - Fashion

  Responsibilities

  TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

  Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

  Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

  To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

  At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

  Join us.

  About the Team

  The UK Fashion SMB Team is responsible for the continued growth and development of the fashion vertical on TikTok Shop in the UK. The primary focus of the Fashion SMB Team is to manage over 500 active merchants and support their continued growth, as well as onboarding potential businesses: specifically targeting high growth new players and established UK enterprise brands. As TikTok Shop continues to shake up the traditional e-commerce landscape, this team will also play a big part in shaping the future developments of the shopping platform and the services it offers to both brands and customers.

  Responsibilities:

  - Supporting daily operations of 100+ merchants.

  - Identifying common (or uncommon) brand blockers and working cross functionally to develop solutions for them.

  - Utilising data proficiently to better understand pain points, formulate business requirements, identify opportunities and prioritise solutions.

  - Managing the merchant partnership experience from initial reach out through to launch/go-live on the platform.

  - Working closely with cross-functional teams (creator teams, marketing, product etc) to ensure merchants are setup for success on TikTok Shop.

  - Identifying and onboarding SMB fashion brands in the UK market.

  Qualifications

  - 5+ years of experience of relatable Account management.

  - specialising in category growth - at an online marketplace, e-commerce business or large retailer.

  - Expert knowledge of the fashion landscape, consumer demands, digital evolution, mobile transformation and e-commerce trends.

  - Excellent community management skills with the ability to prioritise top merchants on an individual basis.

  - Strong understanding of and experience in using social media platforms, especially TikTok, preferably in a professional capacity.

  - Practical experience in social commerce, content marketing and working with influencers.

  - Open for travelling for merchant visits.

  - A fast learner with a good sense of judgment and original thinking.

  - Ability to thrive in ambiguity and adjust quickly to change.

  - Excellent communication, presentation, analytical and data skills.

  TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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