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TikTok Shop Marketing & Operations Strategy (Cashback & Coins) - Singapore
TikTok Shop Marketing & Operations Strategy (Cashback & Coins) - Singapore-July 2024
Singapore
Jul 5, 2025
ABOUT TIKTOK
As the leading destination for short-form mobile video, TikTok’s mission is to inspire creativity and bring joy.
5,001 - 10,000 employees
Social Media, Technology
VIEW COMPANY PROFILE >>
About TikTok Shop Marketing & Operations Strategy (Cashback & Coins) - Singapore

  Responsibilities

  TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

  Why Join Us

  Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

  Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

  To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

  At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

  Join us.

  This role sits within the e-commerce operations team and are the pioneers in creating, conceptualizing and launching new cashback/coins programs across SEA TikTok Shop. The team aims to acquire and incentivise both users and sellers alike to utilize TikTok Shop.

  In this role, you will manage overall cashback/coins program launch, initiate user strategy operations and also develop relevant seller programs.

  Roles & Responsibilities:

  - Manage overall cashback program launch, strategy, operation and optimization, responsible for program scaling and P&L/ROI

  - User strategy operations: strategic planning and operations of relevant promotion mechanisms and gamification, to increase platform user engagement

  - Seller strategy operations: develop seller program and implement GTM progress to increase program penetration

  - Product and SOP operation: develop product optimization and work on engagement features operations, establishing process guidelines across functions

  Qualifications

  - A minimum of 2 years experience in top e-commerce companies in an operational or strategy role, cashback/coins/loyalty program background is preferred

  - Strong project management and problem solving skills, able to collaborate with various functions and manage 0-1 projects

  - Data driven, strategic thinking and good analytical skills, able to use A/B experiments to validate and optimise user and seller strategy

  - Fluent communication in English

  TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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