Reporting to the Consumer Engagement Director, you will unlock the biggest opportunity in Estee Lauder APAC Media by driving EMV and social (mainly Tiktok short video, IG reels, Youtube Shorts) as a major communication medium. You will be responsible for engaging and delighting the consumers by designing unique branded experiences with authentic and compelling storytelling that encourages brand exploration, affinity and loyalty.

　　What You Will Achieve

　　Lead new breakthrough "EMV & Social First" consumer engagement strategy development which includes campaign ideation, content development and implementation as end-to-end owner Decode and codify the learning for transforming go-to-market content and content media planning in APAC Be a leader and advocate for building APAC consumer engagement marketing with learning agility Translate big data into new insights and improve the operation model within the organization by teaching and empowering others to embrace them in their daily work

　　Qualifications

　　What You Will Need

　　Prior experience with Tiktok and/or Tiktok Shop marketing Experience with IG reels and Youtube shorts, an advantage Strong understanding of APAC markets and latest digital marketing trends Excellent English communication and presentation skills Collaborative, innovative and a strategic thinker

　　What We Offer

　　We provide market-competitive packages and trainings to our staff to ensure they are well-rewarded with room to excel in their career:

　　Opportunities to learn and lead: we provide on-the-job trainings to ensure employees are equipped with the most up-to-date skillsets and knowledge. Career development: we work with you to advance your career through short-term assignments, relocations and new experiences. Work-life balance as a priority: we offer benefits and implement policies to help employees balance their personal and professional priorities, including flexible working hours and enhanced parental leave.

　　Who We Are

　　We are the global leader in prestige beauty -delighting consumers with transformative products and experiences, inspiring them to express their individual beauty through our high-touch offerings. We are a brand-led business and the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and innovation - a desire to push the boundaries and invent the unexpected - as we continue the bold work of our founder Estée Lauder.

　　We are a values-driven organization. Our actions are rooted in the Lauder Family values of respect for the individual, uncompromising ethics and integrity, generosity of spirit and fearless persistence. Building on these core values we also abide by the following principles:

　　Unwavering commitment to quality and excellence. Infusing creativity and innovation throughout all aspects of the business. Nurturing and developing world-class talent. Cultivating an inclusive and diverse workplace. Acting responsibly and caring for the communities we serve.

　　There are exciting opportunities in the Asia-Pacific region. Over the last few years, APAC has become a powerhouse for growth and a core "center of gravity" for our company. We are the market leader in APAC and the region continues to lead global growth. Today, we employ more than 16,500 full time staff in the APAC region, where the company operates 13 affiliate offices and pioneering R&D facilities. There are thousands of points of sale, including our free-standing stores and e-commerce sites catering to consumers offline and online.

　　Job: Marketing

　　Primary Location: Asia Pacific-CN-HK-Yau Tsim Mong

　　Job Type: Standard

　　Schedule: Full-time

　　Shift: 1st (Day) Shift

　　Job Number: 2317719