SVP, Brand Marketing & Strategy Job Description:

　　The BET Media Group (BMG) is seeking a seasoned and proven marketing leader to help steward and execute the vision of the BMG's next chapter. As the Senior Vice President of Marketing, you will be a pivotal leader responsible for crafting and executing marketing strategies that drive audience engagement, expand brand presence, and help to maximize revenue opportunities across The BET Media Group's portfolio and ecosystem.

　　This candidate will be instrumental in creating innovative marketing strategies and plans that captivate audiences and further position The BET Media Group as the leading media and entertainment company serving the Black audience.

　　This executive will report directly to the EVP & Chief Marketing Officer and will collaborate closely with internal functional leads as well as key strategic external partners to achieve business objectives.

　　CORE RESPONSIBILITIES Create, articulate, and implement winning integrated marketing plans that drive brand health and performance objectives in support of the BET and VH1 brand. This includes, but not limited to: Show Premieres & Launch campaigns News and Social Impact Specials and Events Award winning Tentpole Events Brand Beats/Cultural Moments (HBCU, BHM, Women's History Month, etc.) Work closely with CMO to develop and lead all marketing efforts of BET and VH1 across all platforms (Above the Line, Paid Media, Social, Experiential, etc.) Inspire, and lead a diversely talented brand marketing team while cultivating an environment of innovation and breakthrough performance. Strengthen the company's brand health and love KPIs across all across all media channels and touchpoints. Devise strategies that enhance audience engagement and interaction through social media, cross promotion, streaming platforms and other digital channels. Day to Day leadership of media and agency partners. Collaborate with BET's show creators and program suppliers to develop marketing strategies designed to gain maximum exposure and promotional value for BET's programs. Ensure consistency, integrity of the BET and VH1 Brand positioning and architecture from strategy to creative execution. Leverage analytics and use a data-driven approach to stay at the forefront of consumer and marketplace trends to ensure efforts are delivered with impact and with efficiency. Implement performance metrics to evaluate marketing initiatives. Serve as an integral voice within the executive team by collaborating with other divisions/functions to create a unified and coordinated strategy, both internally and in the marketplace. IDEAL QUALIFICATIONS/SKILLS:

　　• 15+ years of senior-level marketing experience (MBA Preferred), with proven track record of delivering successful marketing strategies and campaigns. Creative and data driven mindset to ensure efforts are bold, relevant and reach desired audience/community. In-depth knowledge of media, social and digital platforms. Excellent communication skills and negotiation skills with the ability to build and maintain internal and external relationships. Culturally competent with a deep understanding and love of Black audience. Multi-dimensional thinker who operates not only on the basis of important past experiences, but in light of new approaches and developments that occur in marketing and the overall marketplace. Proven success in viewer/consumer retention and acquisition. Performance history of driving rapid growth in a high-energy, rapidly- changing, collaborative environment. Proven willingness to take chances and be at the forefront of marketing strategy, whether by type of media or style. Keen understanding of consumer trends, especially as they relate to diverse genres, modes of consumption and viewer demographics. Expertise using data and analytics to support and evaluate marketing strategies. Ability to clearly articulate brand vision internally and externally. A strong team builder who understands from experience the intrinsic importance of building and nurturing powerful teams through leadership, management, hiring, and employee retention. LOCATION: New York

　　The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA; PARAP), is the world's largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture. Connecting Black audiences through a portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, the BET Media Group is a thriving media ecosystem of leading interconnected platforms across cable TV, streaming, digital, studios, live events and international.

　　ADDITIONAL INFORMATION

　　Hiring Salary Range: $285,000.00 - 365,000.00.

　　The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.

　　https://www.paramount.com/careers/benefits

　　Paramount is an equal opportunity employer (EOE) including disability/vet.

　　At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

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