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Strategy & Operations Marketing Manager, APAC
Strategy & Operations Marketing Manager, APAC-January 2024
Singapore
Jan 20, 2025
ABOUT TIKTOK
As the leading destination for short-form mobile video, TikTok’s mission is to inspire creativity and bring joy.
5,001 - 10,000 employees
Social Media, Technology
VIEW COMPANY PROFILE >>
About Strategy & Operations Marketing Manager, APAC

  Responsibilities

  TikTok will be prioritizing applicants who have a current right to work in Singapore, and do not require sponsorship of a visa.

  About TikTok

  TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

  Why Join Us

  Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

  Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

  To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

  At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

  Join us.

  Team Introduction

  Our team aims to connect with our client partners, industry stakeholders and drive growth for their businesses using TikTok's suite of products & services. We will work with cross-functional teams such as Product, Sales , Marketing, Trust & Safety, Global Marketing & manage an annual calendar for SEA Team to activate several touch points to communicate our core value proposition of a trusted entertainment platform that drives impact.

  Responsibilities

  - Collaborate across several cross-functional teams in order to support the development of the overall strategy for APAC Business Marketing.

  - Drive alignment across global, regional and local teams by setting up and maintaining the right cadence of the business, including managing key meeting agenda, Townhalls and QBRs.

  - Support bi-annual planning cycles and relevant prioritization and planning processes.

  - Regularly report on marketing activities, OKRs and results. Attend and contribute to departmental meetings and strategy sessions.

  - Develop and maintain a comprehensive marketing budget, tracking all marketing expenses against allocated funds and continuously allocation across various marketing channels to ensure maximum ROI.

  - Implement and oversee a budget governance process to ensure compliance with financial and corporate guidelines, as well as regular reporting on budget utilization.

  - Drill into the performance of our marketing channels to identify optimal Go-To-Market strategies and offer actionable insights to drive continuous channel optimization towards higher ROI.

  - Set up regular reporting on Go-To-Market strategies to track improvements against targets.

  - Drive strategic initiatives to optimally set up our organization and operating model and drive growth of the business.

  Qualifications

  - 5+ years of professional experience in marketing, communications, consulting or business strategy

  - Strong documentation, presentation, and communication skills, particularly implemented in a cross-functional and global role and experience collaborating with internal and external stakeholders at all levels

  - Experience in handling projects end to end in cross functional environment

  - Creative, outside-the-box thinker and strategist

  - A team player and collaborator, strong relationship-building and leadership skills

  - Versatile and dedicated to efficient productivity

  - Passion for TikTok marketing, and up for the challenge of building something from the ground up

  - Ability to thrive in a rapid, agile, and often ambiguous growth environment

  - Understanding of international business and culture

  TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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