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Sr. Manager Search and Paid Media
Sr. Manager Search and Paid Media-February 2024
Hopkins
Feb 4, 2025
About Sr. Manager Search and Paid Media

  What success looks like in this role: Develop long- and short-term SEO strategies for maximum impact. Research and report relevant search engine keywords and trends. Lead a combination of on-page and off-page techniques, including link-building, metadata sculpting,site speed optimization, and on-site information architecture. Stay on top of SEO best practices and marketing trends. Monitor and optimize paid media campaigns across various channels, including paid search, social, programmatic,and other industry-standard platforms. Implement strategies to improve campaign efficiency and effectiveness. Work closely with agency partners to ensure seamless execution and achievement of KPIs, including managing the invoice and PO process. Possess a deep understanding of omnichannel paid media strategies on a global scale. Experience managing budgets, monitoring, and optimizing campaigns in real time. Bring innovative ways to reach target audiences leveraging various media channels. Manage and mentor a team of direct reports, providing guidance on best practices and industry trends. Collaborate with cross-functional teams, including content, creative, communications/PR, web publishing, and social, to align search and paid media efforts with overall marketing goals. You will be successful in this role if you have: Bachelor's degree in Marketing, Business, or a related field. Proven experience in managing search engine optimization and paid media campaigns in enterprise tech companies. Expertise in paid media channels, including paid search, social, programmatic, and other industry-standard platforms. Experience with keyword research tools, such as SEMrush. Excellent leadership and team management skills. Ability to thrive in a remote work environment. Effective communication and collaboration skills. Knowledge of website analytics measurement methodology and measurement platforms, including Google Analytics, Search Console, and SEO tools. Familiarity with content management systems (CMS) to optimize websites. Strong analytical, results-driven mindset. Expert knowledge of SEO & SEM. Excellent writing and presentation skills. #LI-TW1 This role may require access to export-controlled commodities and technology. Therefore, to conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government. Unisys is proud to be an equal opportunity employer that considers all qualified applicants without regard to age, caste, citizenship, color, disability, family medical history, family status, ethnicity, gender, gender expression, gender identity, genetic information, marital status, national origin, parental status, pregnancy, race, religion, sex, sexual orientation, transgender status, veteran status or any other category protected by law. This commitment includes our efforts to provide for all those who seek to express interest in employment the opportunity to participate without barriers. If you are a US job seeker unable to review the job opportunities herein, or cannot otherwise complete your expression of interest, without additional assistance and would like to discuss a request for reasonable accommodation, please contact our Global Recruiting organization at [email protected] or alternatively Toll Free: 888-560-1782 (Prompt 4). US job seekers can find more information about Unisys' . Unisys is an Equal Opportunity Employer Minorities/Females/ Veterans/Individuals with Disabilities/ Sexual Orientation/Gender Identity

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