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　　Job Category

　　Marketing & Communications

　　Job Details

　　About Salesforce

　　We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.

　　Job Summary: Salesforce Media Lab is seeking a highly skilled Sr. Manager of Media Analytics who will play a crucial role in optimizing media strategy and budget allocation by providing reporting, analysis, and data-driven insights. You will build and maintain a comprehensive set of reports and dashboards that support media objectives. You will combine your expertise in media platforms with technical savvy to perform highly complex analysis that answers key business questions and drives decision-making.

　　Focus: Reporting, insights, analysis, optimizing media strategy, and budget allocation. In-depth analysis providing actionable insights and accurate and comprehensive reports that support Media Lab objectives.

　　Key Responsibilities:

　　Reporting and Analysis: Develop, maintain, and enhance a comprehensive set of reports and dashboards that provide clarity into the performance of media campaigns, including pipeline generation, interstage funnel conversion, cost efficiency, audience targeting, and ad placement. Conduct deep analysis of campaign performance, customer behavior, and other relevant metrics to identify trends, opportunities, and areas for improvement. Lead the end-to-end reporting process, including data validation, cleansing, and visualization.

　　Data-Driven Insights: Provide data-driven insights that guide our media investment decisions and optimize media strategy. Translate complex analysis findings into actionable recommendations for optimization, budget allocation, targeting, and messaging.

　　Gather and analyze media performance data to highlight key metrics and report on trends and insights.

　　Conduct in-depth analysis of media campaigns, identifying areas of strength, improvement opportunities, and optimization strategies.

　　Provide recommendations for media budget allocation and optimization based on data-driven insights and performance analysis.

　　Perform ad-hoc analyses to address specific business questions or objectives and deliver insights that support decision-making.

　　Collaboration: Collaborate with cross-functional teams such as Media, MASH (Minimum Acceptable Search Health), and Media Lab Ops to understand business goals and align media strategies accordingly. Work closely with media buying and planning teams to ensure insights are effectively implemented and integrated into media campaigns.

　　Collaborate with cross-functional teams to gather and understand data requirements for media analytics, performance modeling, and reporting.

　　Collaborate with marketing managers and media planners to understand business objectives and translate them into metrics, KPIs, and actionable data analysis.

　　Tools and Automation: Find opportunities to automate reporting processes and streamline data workflows. Leverage SQL and other relevant tools to extract, transform, and analyze large datasets, ensuring data accuracy and consistency.

　　Experimentation and Measurement: Assist in designing and implementing experiments to measure the impact of media initiatives on key performance metrics. Analyze and interpret results to provide actionable insights and recommendations for media optimization.

　　Thought Leadership: Stay abreast of industry trends and standard methodologies in media marketing, analytics, and reporting. Act as a subject matter authority, providing guidance and thought leadership on data-driven media decision-making.

　　Qualifications:

　　Bachelor's degree in a quantitative or analytical field such as economics, engineering, mathematics, data science, or business analytics.5+ years of experience in business analytics within the digital marketing domain.Strong expertise in building reports and dashboards using Tableau or a similar tool.Proficiency in SQL for data extraction, transformation, and analysis.Experience working with large datasets and conducting complex analyses to answer business questions.Deep understanding of paid media platforms, including ad networks and social media advertising platforms.Exceptional analytical and problem-solving skills, with the ability to navigate complexity and ambiguity.Excellent communication and collaboration skills, with the ability to effectively present data-driven insights to collaborators at all levels of the organization.Strong project management skills, with the ability to handle multiple priorities and deliver high-quality results within tight deadlines.

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　　Posting Statement

　　At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.

　　Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

　　Salesforce welcomes all.

　　For Washington-based roles, the base salary hiring range for this position is $146,600 to $201,500.

　　Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.