Client Marketing

　　This Client Marketing role supports the execution of strategic initiatives in partnership with Marketing and Distribution colleagues aimed at acquiring, developing and retaining clients. By utilizing traditional as well as dynamic methods, such as client segmentation, marketing automation, digital and social methods, this job aims to execute campaign deliverables that deliver high-quality leads to the sales organization.

　　Key Responsibilities and Duties

　　Assists in the execution of Go-To-Market plan deliverables, including defining requirements, coordinating timelines, removing roadblocks, managing compliance and legal review processes, and facilitating the hand-off between teams for execution.

　　Establishes and maintains strong working relationships and collaboration with sales organization and business partners.

　　Contributes to journey mapping for their respective audience segmentation – including identifying gaps, pain points, positive experiences, and identifying opportunities for future state needs.

　　Assists with campaign execution in partnership with functional marketing team members.

　　Understands departmental measurements and KPIs based on overall business goals.

　　Provides tactical and custom marketing support aligned with Client marketing support model in partnership with functional areas of marketing.

　　Educational Requirements

　　University (Degree) PreferredWork Experience

　　3+ Years Required; 5+ Years PreferredPhysical Requirements

　　Physical Requirements: Sedentary WorkCareer Level

　　7IC

　　REQUIRED QUALIFICATION:

　　3+ years SQL experience in marketing automation and/or campaign execution​

　　PREFERRED QUALIFICATIONS:

　　5+ years SQL experience in marketing automation and/or campaign execution

　　Bachelor’s degree in Marketing Computational Engineering, Science, or a related field. Master's degree is preferred.

　　Hand on experience with Salesforce Data Cloud platforms and tools.

　　Deep understanding of marketing automation data platforms to build data models, segments, and data queries.

　　Excellent analytical skills with the ability to analyze data and metrics to identify trends and insights that inform campaign optimization and strategy.

　　Strong collaboration skills and ability to work cross-functionally with marketing, sales, and IT teams.

　　Excellent written and verbal communication skills.

　　Experience with tools such as Unica, Adobe Campaign, Marketo, Salesforce CRM and/or Customer Data Platform

　　ADDITIONAL RESPONSIBILITIES:

　　Design and build data management solutions leveraging SF Data Cloud and SFMC tools to increase lead generation, lead nurturing, and customer retention. ​

　　Implement customer data platform data setup leveraging Salesforce Data Cloud to drive business growth and revenue.

　　Design and build Data Cloud data model objects to support TIAA lead generation, lead nurturing, and customer retention data segments working closely with marketing business stakeholders.

　　Implement solutions to integrate with TIAA data sources collaborating with product leads and platform owners.

　　Design and build Data Cloud - SFMC data integration leveraging product capabilities and tools.

　　Support data analytics efforts working closely with analytics leads and business owners.

　　Support SFMC marketing campaigns with timely data delivery.

　　Collaborate with marketing, sales, and IT teams to align on strategy, optimize performance, and build customer journeys.

　　Monitor and analyze campaign performance metrics and use data-driven insights to optimize future campaigns and improve ROI.

　　SQL analysis as needed for audit and validation purposes.

　　SQL development to support audience development

　　#LI-CS1

　　Related Skills

　　Audience Insights, Budgeting, Campaign Management, Differentiates Value Proposition, Influence, Lead and Demand Generation, Marketing Analytics, Marketing Channels, Marketing Strategic Planning, Prioritizes Effectively, Relationship Management

　　Anticipated Posting End Date:

　　2024-02-02

　　Base Pay Range: $99,900/yr. - $150,000/yr.

　　Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

　　Company Overview

　　TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.

　　Benefits and Total Rewards

　　The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary (https://www.tiaa.org/public/pdf/benefits-at-a-glance.pdf) .

　　Equal Opportunity

　　We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

　　Read more about the Equal Opportunity Law here (https://www.dol.gov/general/topics/posters) .

　　Accessibility Support

　　TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.

　　If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

　　Phone: (800) 842-2755

　　Email: [email protected]

　　Privacy Notices

　　For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here (https://www.tiaa.org/public/tiaa-nuveen-privacy) .

　　For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here (https://www.tiaa.org/public/tiaa-nuveen-ca-privacy) .

　　For Applicants of Nuveen residing in Europe and APAC, please click here (https://www.tiaa.org/public/nuveen-eu-uk-privacy) .

　　For Applicants of Greenwood residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-privacy) .

　　For Applicants of Greenwood residing in Brazil (Portuguese), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-portuguese-privacy) .

　　For Applicants of Westchester residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-westchester-privacy) .

　　For Applicants of Westchester residing in Brazil (Portuguese), click here (https://www.tiaa.org/public/support/privacy/applicants-westchester-portuguese-privacy) .

　　TIAA started out over 100 years ago to help ensure teachers could retire with dignity. Today, many people who work at not-for-profits rely on our wide range of financial products and services to support and strengthen their financial well-being.

　　Privacy Notices

　　For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here (https://www.tiaa.org/public/tiaa-nuveen-privacy) .

　　For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here (https://www.tiaa.org/public/tiaa-nuveen-ca-privacy) .

　　For Applicants of Nuveen residing in Europe and APAC, please click here (https://www.tiaa.org/public/nuveen-eu-uk-privacy) .

　　For Applicants of Greenwood residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-privacy) .

　　For Applicants of Greenwood residing in Brazil (Portuguese), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-portuguese-privacy) .

　　For Applicants of Westchester residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-westchester-privacy) .

　　For Applicants of Westchester residing in Brazil (Portuguese), click here (https://www.tiaa.org/public/support/privacy/applicants-westchester-portuguese-privacy) .

　　Nondiscrimination & Equal Opportunity Employment

　　TIAA is committed to providing equal opportunity across all employment practices and we believe our employees have a right to a diverse and inclusive workplace.

　　EEO is the Law (https://assets.phenompeople.com/CareerConnectResources/TIAAGLOBAL/documents/22-088_EEOC_KnowYourRights-1688394514088.pdf)

　　Pay Transparency

　　Philadelphia Ban the Box (https://www.phila.gov/media/20210423160847/Fair-Chance-Hiring-law-poster.pdf)