Sr. Digital Marketing Specialist
at Lucid Software
Salt Lake City, UT
Lucid Software is seeking a motivated, data-driven Sr. Digital Marketing Specialist. This role will work closely with the Digital Marketing Manager, and the Demand Generation Team, to develop comprehensive digital advertising campaigns designed to acquire both end users and qualified leads for Lucid’s suite of products. This role will also manage Lucid’s affiliate/referral channel by overseeing its day-to-day operations and scaling the program.
Responsibilities
Facilitate and execute tasks involved with campaign management; this includes setup/trafficking, monitoring performance/delivery, reporting/analytics, optimization, budgeting, strategic planning, etc.
Assess new digital advertising channels/tactics viability and oversee execution and expansion
Work with creative and content teams to develop compelling paid media campaigns relevant to users in different stages of the funnel
Work with the conversion rate optimization team to improve media performance via A/B testing, landing page optimization, and target audience honing
Use funnel analysis and audience segmentation to develop and execute strategic campaigns
Improve advertising spend efficacy across multiple languages, global regions, and channels to hit target KPIs and metrics
Execute and/or assist with paid social, video advertising, connected audio, native advertising, programmatic display, and ABM advertising tactics as it relates to user acquisition and demand generation
Manage and scale Lucid’s global affiliate and referral program and own performance metrics
Drive recruitment and business development efforts to identify and establish relationships with new affiliate partners
Build affiliate marketing processes, strategies and develop best practices to be applied regionally and globally
Requirements
Bachelors (B.A. or B.S.) from a four-year college or equivalent – marketing or related degree preferred
2+ years of proven expertise designing/developing successful B2B digital advertising campaigns
Experience managing complex advertising budgets with an emphasis on performance
Extensive experience leveraging paid search, paid social, display, video, native advertising, content syndication, account based marketing platforms, etc. to acquire new customers
Direct experience with web analytics platforms (Google or Adobe)
Obsessive about moving business metrics e.g. MQLs, opportunities, sales pipeline, etc.
Preferred Qualifications
Experience managing multi-channeled campaigns across a variety of languages and global regions is preferred
Knowledge/experience with DMP, CRM, DSP, ad servers, attribution modeling, bid management platforms or other analytics platforms (beyond the aforementioned) is a plus
Working knowledge of HTML, ad tag construction
Experience managing an affiliate program
Proven attention to detail, can maintain and manage complex media budgets
Communication is critical, must be able to exemplify strong oral and written communication skills
Comfortable with decision making but know when to escalate decisions/issues to management
Ability to prioritize responsibilities in line with business objectives– must be able to quickly adapt to changing projects and priorities
Analytical skills, with the ability to build reports and summarize data in a meaningful way for the goals of the business
Must be a team player with excellent relationship-building – expect to liaise with multiple departments daily
Ability to work in a fast-paced, “self-starter” environment – you lead your own day-to-day and oversee your output and productivity
Skilled at making decisions iteratively based on data
Enough familiarity with front-end (HTML/CSS/JS) to collaborate effectively with an engineer
Skilled at talking with design and development resources
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We welcome diversity at Lucid and are dedicated to creating an environment and culture that is respectful and inclusive for everyone. We honor and support varying backgrounds, beliefs, and perspectives for the benefit of our business, our employees and our products. Lucid is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please email: [email protected].