Sr Consultant-Revenue Strategy - ( 23003546 )
Description
About the Role:
The Revenue Strategy team plays a critical role in shaping Kinetic’s acquisition strategy and priorities across marketing and sales. The team’s responsibilities include setting Kinetic’s acquisition priorities, developing growth forecasts, and understanding growth drivers.
The Consultant / Sr. Consultant of Revenue Strategy will be responsible for forecasting acquisition growth and identifying/evaluating growth opportunities across relevant segments of Kinetic’s footprint and prospect base, and for modeling organic & inorganic demand across the footprint.
What You’ll Do:
Driver-based bottoms-up growth planso Develop bottoms-up gross add forecasts / growth plans for annual, quarterly, and monthly time horizons
o Focus on modeling expected penetration growth curves and apply across the footprint to forecast gross adds by segment
o Coordinate with other members of Revenue Strategy team and other marketing & sales stakeholders to integrate various model components into single growth plan
§ E.g. footprint segmented growth forecast, sales channel breakdown, and media model for lead-driven
Setting segmented growth targets and identifying/sizing opportunitieso Leverage penetration curve and footprint modeling to define gross add targets for each technology segment (new fiber, tenured fiber, DSL) overall, by cohort, and by relevant sub-segments (e.g. RDOF vs. other new fiber)
o Size growth opportunities across key footprint and prospect segments (e.g. movers, switchers, ACP-eligible) and set growth targets
Demand modelingo Develop models to measure and forecast organic demand (i.e. movers) and inorganic demand (i.e. switchers) across footprint, and understand Kinetic performance in each category and its implications for overall results
o Develop/codify methodology for measuring organic & inorganic demand, and outline / execute roadmap for refining approach and uses cases over time
o Define / execute approach for integrating demand modeling into growth planning
Support analytical needs and questions related to segmented marketing effortso Serve as authority for providing data-driven assessment and recommendations on strategic questions and issues related to strategic/segmented marketing efforts
§ E.g. should Kinetic lower the acquisition price for ACP-eligible customers through its internal channels to match what third party channel partners offer?
§ E.g. what is opportunity size / feasibility for move-out “leave-behind” program
Qualifications:
Bachelor’s degree, preferably in business, marketing, or data-driven discipline; graduate degree in similar discipline also valued
8 years experience in analytical role, preferably with focus on customer acquisition or marketing analytics, preferably in broadband, telco, other subscription-based business, consulting, or finance
Strong analytical skills and a demonstrated ability to develop or tailor modelling approaches to evaluate novel opportunities
Familiarity/experience with customer acquisition in broadband, telecommunications, or other subscription-based businesses preferred
Strong grasp of core concepts of marketing, sales, and business analytics/forecasting
Strategic, data-driven thinker with strong intellectual curiosity
Advanced Excel modelling and foundational Tableau skills required; basic SQL nice to have
Ability to build effective presentation materials primarily in Powerpoint
Self-starter, ability to effectively balance multiple pieces of work, clearly communicate with stakeholders, and deliver timely quality output
Excellent leadership, communication, and team-building skills
Our Benefits:
Medical, Dental, Vision Insurance Plans
401K Plan
Health & Flexible Savings Account
Life and AD&D, Spousal Life, Child Life Insurance Plans
Educational Assistance Plan
Identity Theft, Legal, Auto & Home and Pet Insurance
https://windstreambenefits.com
Windstream CIB Statement:
Connecting people in a world of infinite possibilities. Windstream cultivates a workplace culture where innovation and belonging are the cornerstones of our success. We are dedicated to empowering every member of our team to contribute their unique talents and perspectives, fostering an environment where creativity and innovation flourish. Together, we strive to build a more welcoming and connected future, both within our organization and in the broader community we serve.
Our Employee Resource Groups:
WinVets – Veteran Employee Resource Group
WOW – Women Employee Resource Group
WINPRIDE – LGBTQ Employee Resource Group
WBPN – Black Professional Resource Group
WARG – Ability Resource Group
LaFamilia –Hispanic Resource Group
Actual base pay for this job will depend on the candidate's primary work location and other factors, such as relevant skills and experience.
Qualifications
Desired Qualifications: College degree and 5-8 years professional level experience with supervisory experience; or 12 years professional level related experience with supervisory experience; or an equivalent combination of education and professional level related experience desired.
Primary Location : US-Arkansas-Virtual Office AR 0.93 - 0.97
Other Locations : United States
Job Category : Marketing
EEO Statement: : Windstream is an equal opportunity employer. At Windstream, we celebrate the authenticity and uniqueness of our people and their ideas. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, genetic information, protected veteran status, current military status, disability, sexual orientation, gender identity, marital status, creed, citizenship status, or any other status protected by law, and to give full consideration to qualified disabled individuals and protected veterans. The diverse voices of our employees fuel our innovation and our inclusive culture. Employment at Windstream is subject to post offer, pre-employment drug testing.
Req ID: 23003546
Employment at Windstream is subject to post offer, pre-employment drug testing. Equal Opportunity Employer including minority/female/disability/veteran; Without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status. Windstream is a drug-free workplace.