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Sr. Campaign Planner, Partner Marketing
Sr. Campaign Planner, Partner Marketing-April 2024
Eagan
Apr 9, 2025
About Sr. Campaign Planner, Partner Marketing

  The Corporates Marketing, Sr. Campaign Planner, Partner Marketing is responsible for creating and mobilizing omni-channel marketing plans to meet Partnership & Alliances sales and revenue goals, in context of the overall Segment goals. We are seeking a Sr. Campaign Planner to lead Partner Marketing campaign planning efforts. About the Role In this opportunity as Sr. Campaign Planner, Partner Marketing, you will: Serve as a "connector" and trusted partner across TR Marketing, Partnerships & Alliances, and the Corporates business, partnering closely with cross-functional teams to translate marketing strategies into impactful, customer-centric omni-channel campaign plans Understand customer personas and pain points to inform relevant, personalized campaigns Develop acquisition, retention, cross-sell, and upsell marketing campaign plans to meet business objectives Create initiative-specific marketing briefs and plan overviews to drive business impact for the Partnerships & Alliances business. Mobilize digital campaign plans with cross-functional teams through thoughtful planning, integration of relevant content and effective translation into demand generation programs and activities Manage budget, planning, monitoring, and reconciling spend with focus on strong ROI Translate campaign performance data and analytics into actionable insights Present and communicate campaign plans, learnings, optimizations, and ongoing experimentation to cross-functional stakeholders and sales teams Continually monitor success of planning process and identify efficiencies, opportunities to optimize, leverage best practices, etc. Key Deliverables: Delivery of effective marketing funnel, from marketing qualified lead to closed sale based upon goals Delivery of financial targets for the segment Deliver sales growth through high lead generation rates Ensure customer voice is driving marketing actions About You You're a fit for the role of Sr. Campaign Planner, Partner Marketing if your background includes: 5+ years in marketing planning and campaign strategy BA/BS required Partner marketing experience preferred Leader of omni-channel and digital marketing programming Customer-centric, high-achieving self-starter that thrives in a fast-paced, collaborative atmosphere Team player with the ability to foster strong relationships across multiple levels and functions within the organization Skilled at conflict resolution, solution selling and problem-solving to achieve win-win outcomes Entrepreneurial 'can do' approach with an adaptable, change-oriented mindset Data driven mindset paired with a highly analytical approach Experience in a matrixed and agile environment preferred Experience leveraging customer insights to drive strategy Strong organizational and project management skills What's in it For You? You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through: Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing. Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more. Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters cafe networking. Social Impact: Ten empl yee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact. Purpose Driven Work: We have a superpower that we've never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world. #LI-JK3 Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing. We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward. Accessibility As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace. We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. Protect yourself from fraudulent job postings to know more. More information about Thomson Reuters can be found on . As a global business we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

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