Overview

　　Sr. Analyst - ROI Engine/Marketing Analytics

　　We Are PepsiCo

　　Join PepsiCo and dare to transform! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

　　Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries. In

　　PepsiCo Mexico is one of the most important consumer products companies in the country. Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.

　　A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

　　Know a little more: PepsiCoJobs

　　Join PepsiCo, dare to transform.

　　Responsibilities

　　The Opportunity

　　Primary objective of this role is to support execution and delivery of ROI Engine projects

　　This role will own ROI Engine deliverables for a subset of Canada brands & Retailers to measure media performance, provide actionable insights and identify optimization opportunities

　　Your Impact

　　As Sr. Analyst - ROI Engine/Marketing Analytics your responsibilities would consist of:

　　Data mapping: (being informed, making decisions, providing consultation, executing actions) Map data for modeling according to business requirements Data collection: (being informed, making decisions, providing consultation, executing actions)Partner with Data Engineering, media agencies/partners, internal Media teams and Finance to ensure all executed data is captured for modeling. Understand and manage data flow between all key providers including media agency/partners, finance, cross-functional measurement teams and media/marketing teams. Data validation: (making decisions, providing consultation, executing actions)Validate collected and processed data against original data sources, troubleshoot issues and discrepanciesValidate collected and processed data against business requirements, troubleshoot issues and discrepancies Model validation: (making decisions, providing consultation, executing actions) Partner with Data Science team for iterative modeling, provide feedback and guidance on model results Powerpoint deck development: (making decisions, providing consultation, executing actions) Partner with Data Engineering to create slides with model results and add insights Ad-hoc analysis: (being informed, making decisions, providing consultation, executing actions) Analize model results to provide data-informed insights to stakeholders

　　Who Are We Looking For?

　　Requirements:

　　Education: Bachelor's Degree Required Experience:At least 4+ years of experience in quantitative analytics and/or data analysisExperience in marketing modeling mix or analytics media experience Nielsen profiencyEnglish profesional levelMarketing analytics or MMM experience

　　Skills:

　　Excellent analytical skills with a demonstrated ability to translate information and data into actionable insights and strategic recommendations Solid organizational and project management skills with the ability to manage multiple projects at once delivering strong, detailed execution Data visualization skills Self-starter, able to work independently and build connections with key stakeholders on projects Ability to collaborate with others for a better solution Strong written and verbal communication skills

　　If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

　　Qualifications

　　What can you expect from us:

　　Opportunities to learn and develop every day through a wide range of programs. Internal digital platforms that promote self-learning. Development programs according to Leadership skills. Specialized training according to the role. Learning experiences with internal and external providers. We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others. Financial wellness programs that will help you reach your goals in all stages of life. A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle. And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

　　We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.