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Sr. Analyst, Digital Experience
Sr. Analyst, Digital Experience-March 2024
Cleveland
Mar 16, 2025
About Sr. Analyst, Digital Experience

  The Sr. Digital Experience Analyst is a key part of the eBusiness Data & Analytics team, responsible for delivering collection, measurement, and analysis of data to provide insights and recommendations on the digital customer journey. The Digital Experience Analyst supports developing a shared understanding of customer behavior through engagement data to drive actionable recommendations that encourage customer reliance on digital tools and drive profitable sales growth.The eBusiness Data & Analytics team is part of the Sherwin-Williams' PSG (Paint Stores Group) division, focusing on the development of platforms and resources that collect, measure, & analyze digital data to provide insights & recommendations on the digital customer journey and better understand the impact digital has on our PRO and DIY customer experience.Reporting to the Digital Data Analytics Manager, this position is responsible for interpreting and gathering requirements, defining and executing standardized measurement and ad-hoc reporting, and is a subject-matter expert in strategic analysis and measurement of new and existing digital features.CORE RESPONSIBILITIES:Provide end-to-end analytics support for new and existing digital features and experiences deployed across web and mobile applications. Observe, collect, and report on the relationship between digital user behavior and business value - articulating research findings through verbal and written analysis, reports, and data visualizations.Document and gather requirements from stakeholders to define requests and better understand digital product objectives. Build comprehensive measurement and deliverable plans to report on launch performance.Optimize data collection strategy that spans tag management, data source considerations, and performance implications to keep tags organized and running efficiently while ensuring the right data is captured.Coordinate and perform quality audits on tracking tags. Verify tag placement and performance, working with internal/external partners, QA and IT teams as needed. Support data availability for digital product strategy and launch success measurement.Proactively engage with stakeholders in Product Management, Analytics, and IT to ensure data capture, data warehousing, and tagging aligns with key initiatives and supports growth of our cross-channel ordering experience.Measure digital experience performance against defined KPIs for customer satisfaction, site performance and engagement, and conversion to inform digital project discovery, planning, and optimization.Identify key trends in digital consumer behavior and interaction with our web and mobile applications. Deliver insights and make recommendations to Product Management teams and business stakeholders. Provide input on future website/app enhancements based on performance knowledge and prior analyses/test results.Identify data warehouse implications of new digital product launches & feature enhancements. Partner with IT & Data Science to ensure digital data lands in final reporting destination.EDUCATION:Required:Bachelor's Degree in Marketing, Business Digital/Ecommerce, IT or related fieldPreferred:Advanced DegreeKNOWLEDGE & EXPERIENCERequired:3+ Years of experience on analytics team3+ Years of experience in digital/eCommerce, analytics, and product management, or other related experience2+ Years of experience collaborating cross-functionally with key stakeholders, data engineers, web developers, and visual experience designersExperience with relevant web and app analytics tools: Adobe Analytics, BigQuery, Firebase, Google Analytics, Google Cloud Platform, SnowflakeExperience in customer data and analytics products such as Tag Managers and A/B ExperimentationExperience in analyzing customer satisfaction, engag

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