Overview

　　Are you an impactful marketing professional with a desire to drive PepsiCo's Marketing agenda? If so, you might be the perfect candidate to help ignite our consumer's thirst for our beverage brands in Pepsi Beverage North America's West Division. Whether it's driving growth with Multicultural and Millennial consumers for priority brands such as Pepsi or Mountain Dew or supporting our portfolio transformation journey with our non-carbonated brands, we need talented marketers like you to join our team!

　　Overview: The Retail environment is facing tremendous change which is forcing customers to look for new growth opportunities in order to drive traffic and basket size. As such, Shopper marketing has become a key lever for PepsiCo in helping our customers drive differentiation in the marketplace and identify new growth opportunities.

　　As the Shopper Marketing Associate Manager for Small Format your mandate will be to drive growth by supporting PBNA's West Division's shopper marketing agenda both internally (across our brands & customer team) and externally with our customers. You will play a critical role in in helping define the future strategic direction for your customers, and will be responsible for driving the in-store agenda, finding synergies between PBNA & customer strategies and developing breakthrough programming & innovation.

　　Note - Building strong relationships is integral to this role as you partner with your key account team, insights, brand teams and your customer's marketing teams to build mutually beneficial programs together. Strong presentation skills are also key as you will need to present plans to align & excite both internal and external stakeholders.

　　Responsibilities

　　Deliver volume & profit commitments on our portfolio of brands across Small Format customers.Support Small Format Marketing Manager on the Development of the Marketing Agenda for the Division's Small Format Customers (Business Review to AOP) - uncovering core shopper insights through data analysis, setting clear objectives, creating the strategy, developing & executing the plan and tracking success/learnings. Support Divisional Account Joint Business Planning for specific customers- requires liaising with customer team through the development of their customer plans as well as acting as a key resource to them Partner with insights to develop holistic learning agenda for key customers and develop shopper centric selling stories. Leverage Sector strategies/programs to drive efficiencies and effectively localize programming & activations.Develop ongoing relationship with Customer's marketing team aligning to full year planning agenda, working together to build campaigns, and presenting at key customer meetings.Lead account specific programming development and execution as well as postgame analysis. This includes identifying the opportunity/problem to solve & campaign key objectives, writing a brief and briefing/managing multiple agencies, media planning, asset development (POS tools, digital etc), setting up offers & defining the merch strategy. Monitor performance on a period basis to proactively identify course corrections and/or new opportunities.Effectively manage A&M budget & demonstrate strong agency leadership.

　　Compensation & Benefits:

　　• The expected compensation range for this position is between $81,000 - $135,600 based on a full-time schedule.

　　• Location, confirmed job-related skills and experience will be considered in setting actual starting salary

　　• Bonus based on performance and eligibility; target payout is 10% of annual salary paid out annually.

　　• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.

　　• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

　　Qualifications

　　Undergraduate/graduate business or marketing degree 3-5 years Marketing experience (previous CPG experience preferred) Solid understanding and demonstrated expertise in the Marketing function Experience managing projects from brief to execution Strong attention to detail and ability to juggle multiple projects Experience activating 360 marketing campaigns spanning digital (banner/social), radio, PR, in store etc. Previous customer & channel experience considered an asset Solid strategic and execution skills with a track record of delivering strong growth results Self-starter with ability to work independently - high sense of urgency and entrepreneurial spirit Exceptional project & time management skills Strong leadership skills, exceptional collaboration skills and high ability to influence Strong and effective communication skills including verbal, written and presentation Ability to build & leverage informal network Ability to anticipate issues and resolve them based on sound business judgement Bilingual in English and Spanish an asset

　　EEO Statement

　　All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

　　PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

　　If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

　　Please view our Pay Transparency Statement