Overview
PepsiCo UK is home to some of the world's most loved food and drink products. Making every day favourites like Walkers, Quaker, Doritos, Pipers and Monster Munch, to name a few! We have a fantastic reputation for developing and launching products that our consumers love. PepsiCo products are enjoyed by consumers around the world more than one billion times a day in more than 200 countries and territories. The company generated $70 billion in net revenue in 2020.We pride ourselves on being a great place to work and have recently been voted a Top Employer for the 11th year in a row.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com
This role will help to enable accelerated growth for PepsiCo by leading few critical workstreams of the Shopper Insights function and supporting PS, Category Transformation and Category Management teams in exploring potential opportunities for channel / retailer and addressing ad hoc commercial queries.
Primary responsibilities include leading test and learn agenda; knowledge management platforms; reporting suite and supporting Shopper Insights manager in running fundamental Shopper studies as well as ad hoc requests.
Responsibilities
Creating and updating DX hub newsletterMaintaining DX hub & AdaCo-lead projects aimed to explore executional opportunities in store/ channel etc.:Support in setting up, analysing & rolling out two fundamental projects scheduled for 2023-2024: Path to Purchase study; Purchase Decision Hierarchy. Step in dealing with ad hoc business requests from commercial & marketing teams.Co-lead PEP Test and Learn agenda (StoreLab Research platform): Support in setting up StoreLab Research as a platform in the businessManaging research pipeline & projectsIdentifying & leading expansion of the capabilities beyond current scope: more channels; categories; new types of tests; platform automation. Lead shopper insights regular business updates: Creating the vision of channel passport and providing regular updates on shopper dynamics in the channel with commercial teams; Maintaining and updating current Shopper Narrative with the business; creating the templates/ vision for new narratives. Lead knowledge Hub platforms maintenance & improvement: Managing relationships with the agency to improve user experience with DX hub
Qualifications
Functional competencies:
Good understanding of methodologies and approaches relevant for Shopper insights, i.e:Path to PurchasePurchase decision hierarchyShopper segmentationsObservations & accompanied shopsManaging continuous survey data deliveryGood understanding of Shopper panel data Designing reporting templates in pptx.Analysing data from different sources and ability to pull one compelling storyManaging research project: Distilling commercial brief into a research plan. Designing survey Q'res for different types of projects. Understanding basics on sample targeting, definition & size. Analysing survey data, basic understanding of statistics
Critical experiences:
Ability to work under pressureAbility to summarise key points and develop a story.Managing multiple external & internal stakeholders
We believe in-person collaboration is essential for the quality of our culture, team cohesion, creativity and innovation. We therefore plan for our associates to be in-person at least 60% of their working week. Being in-person, together with our colleagues and other key stakeholders can take many forms including going into the office, traveling to engage customers or consumers, interfacing with our frontline associates at their facilities, or hosting a conference or team offsite.