Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.

　　Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

　　Overview:

　　At CVS Health, our retail business is a critical part of our strategy - it's where and how consumers can take care of their everyday well-being with products that help with physical, mental, social/emotional well-being. We are looking for innovative customer-centric marketing leaders with a background in digital or integrated marketing who think big and push boundaries to use data, technology, and insights to drive business results. Sounds like you? Read on.

　　This position will be hybrid with anticipated in office days Tuesday, Wednesday and Thursday. Candidates will be within a reasonable commuting distance to one of the following CVS HUBS: Woonsocket, RI., Hartford, CT, Wellesley, MA., New York, NY or Chicago, IL

　　Key Responsibilities:

　　The Strategic Marketing Senior Manager, Loyalty Acquisition will support the foundational pillar of the CVS retail business: our ExtraCare and CarePass loyalty programs. They will drive forward our loyalty agenda through helping set the marketing and business strategy, working closely with cross-functional partners in merchandising, digital product and seasonal marketing:MarketingSupports the development of annual marketing plan(s) that will support the acquisition and effective onboarding of new enrollments for ExtraCare and CarePass; develop programs with an eye to LTV and attracting high quality leadsWork closely with the insights team to understand consumer sentiment and feedback to inform campaign strategiesDevelop learning agenda & measurement plan, size business opportunity, and understand the role of different channels in acquiring new consumersSupports execution of all project deliverables including, brief development, media strategy & plan (in collaboration with media team), digital capabilities, in store experience collaboration with Operations on field readinessDevelops and maintains performance dashboard in partnership with analytics partners to forecast marketing channel conversions against budget and track performance of marketing channels to identify optimizationsIdentify customer growth segments and build strategies to target and personalize communications at relevant moments to motivate program trial and upsellStrategic & Business AnalysesDevelop competitive set and regular benchmarking to understand how other retailers/competitors market their loyalty business (claims/benefits, marketing campaign insights, etc.)Serve as a resource on the business of loyalty; understand the economics of our program and of competitor programsCollaborationAbility to effectively influence different partners across the organization (merchandising, marketing and digital)Actively develops open and trusting relationships across a large, complex organization to create clear goals, accountability and outcomesIdeally has a deep background in at least one of these areas:Product MarketingWork closely with digital product to develop annual and quarterly roadmap, surfacing priorities and dependenciesDevelop roadmap for marketing functionality needed to better target & enroll ExtraCare and CarePass membersPerformance MarketingExperience designing and running digital lead generation campaigns that effectively acquire & retain high quality customersStrong understanding of digital channels and the effectiveness, mix and ROI needed to deliver on enrollment targetsAbility to develop media spend and pacing estimates, report on results and re-optimize based on resultsRequired Qualifications7+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding.1 year of leadership experiencePreferred Qualifications1+ years of product marketing experience, including competitive benchmarking, basic UI/flow analysis and developing strategic business cases1+ years of digital marketing experience including examples of testing and validating emerging opportunities1+ years of brand or category management experience a plusDigital and store marketing experienceProven track record of the ability to work collaboratively with internal and external business partners in delivering positive ROI results.Intellectual curiosity and rigorous analytical experience and a strong familiarity with the digital environmentSelf-motivated and creative problem solverPay Range

　　The typical pay range for this role is:

　　$79,200.00 - $170,800.00

　　This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

　　In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off ("PTO") or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.

　　For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits

　　CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.

　　You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.

　　CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions. CVS Health can provide a request for a reasonable accommodation, including a qualified interpreter, written information in other formats, translation or other services through [email protected] If you have a speech or hearing disability, please call 7-1-1 to utilize Telecommunications Relay Services (TRS). We will make every effort to respond to your request within 48 business hours and do everything we can to work towards a solution.