Summary

Unique opportunity to be part of shaping the next chapter for Chobani as well as defining and building the future of marketing for the company (and the industry), merging the best of CPG with the ability of Tech. Be part of a newly formed Marketing team that will raise the voice of the consumer across the company, creating growth and stoking love for the brand to elevate Chobani as a force for change in the world! Chobani is on a journey to transform the meaning of an outstanding CPG marketing organization. We are reimagining how data, insights, measurement, and consumer-first decision-making drive commercial and brand growth. Media is a key enabler within this journey - specifically retail media - which constitutes a high improvement to our retailer relationships and to our consumers alike. The Senior Retail Media Manager will lead all aspects of end-to-end paid media investment across Chobani’s retailer platforms. They will be tasked with strategy, planning, activation, optimization, reporting, and measurement, working with internal and external cross-functional partners. This leader is a versatile media specialist who will drive our omnichannel businesses - with a focus on retail paid search as well as on-retailer-site and off-site strategies. The position requires a candidate that is a strong influencer, strategic thinker, self-starter, and change maker. This individual has an appetite to learn and is comfortable with change, ambiguity, and rapid industry growth.

Responsibilities

Develop paid media campaigns and marketing strategies across key retailers including ABSCO, Amazon, Instacart, Kroger, Target, Walmart etc. for retail media. Channels include paid search, on/off-site display, social, CTV, OLV, with the potential for more as the industry scales and evolves. Own media investment plan, strategy, and optimize to deliver against sales, market share, incrementality, and media efficiency Key Performance Indicators. Partner with Omni-Channel and Marketing teams to build integrated omnichannel strategies that achieve campaign and business objectives. Lead and foster strong leadership relationships with our retailer media groups and agency partners. Synthesize campaign findings and communicate data-driven recommendations to key collaborators on a regular basis. Own quarterly business reviews along with retailer media capabilities assessments and industry POVs. Develop test and learn innovation plans to continuously drive the business forward. Develop standard methodologies for KPIs, targeting & retargeting, reporting, and other processes. Define, drive, and follow through on our learning/testing agenda, and measurement strategy within broader media framework. Set a clear vision on how to accelerate Retail Media performance and investment over the coming years and bring collaborators along with your vision throughout the process.

Requirements

6+ years of experience in the full funnel of media, having worked with or at media agencies. Comfortable with biddable/performance/eComm media. Understands the minutiae of paid search, retail media networks and on/off platform display/video tactics. Experience with retailers such as ABSCO, Amazon, Instacart, Kroger, Target, Walmart, and retailer media networks such as Criteo, Quotient, Citrus Ads. Hands on platform experiences a plus (e.g., Google Ads, Meta, Trade Desk). Partner internally and externally with groups not limited to Creative, Product Marketing, Insights, Omnichannel Marketing, NPD, Social, Chobani’s media agency or other business partners to glean insights and improve marketing performance. Track record of using data and insights to drive strategic direction and optimize programs. Experience in managing data + measurement development (attribution modelling, MMM, panel data, sales data/lift, audience analytics). Excellent communicator and collaborator. Able to manage multiple cross-functional team members at various levels. Proven track record of being self-motivated and prioritizing, multitasking, focusing, leading, and influencing while working in a fast-paced environment. Possess an entrepreneurial ‘can do’ spirit, become comfortable with ambiguity and be willing to innovate. Ability to be forward-thinking, dynamic, and able to adjust to changing business needs. Enthusiastic teammate who builds team morale and has a 'no job too small or too large' mentality. Previous CPG experience required

About Us

Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, we are a values-driven, people-first, food-and-wellness-focused company, and have been since Hamdi Ulukaya, an immigrant to the U.S., founded the company in 2005.  We produce yogurt, oatmilk, dairy- and plant-based creamers, ready-to-drink coffee and plant-based probiotic drinks. Chobani yogurt is America's No.1 yogurt brand, and it’s made with only natural ingredients without artificial preservatives. Chobani uses food as a force for good in the world – putting humanity first in everything we do. Our philanthropic efforts prioritize giving back to our communities and beyond: working to eradicate child hunger, supporting immigrants, refugees and underrepresented people, honoring veterans, and protecting the planet. We manufacture our products in New York, Idaho, and Australia. Chobani products are available throughout North America and distributed in Australia and other select markets. For more information, please visit www.chobani.com and follow us on Facebook, Twitter, Instagram and LinkedIn.   Chobani is an equal opportunity employer.  Chobani will not discriminate against any applicant for employment on any basis including, but not limited to: race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state and local laws.   #LI-VK1 #LI-Hybrid Compensation Range: $118,400.00 - $177,600.00, plus bonus.