Home
/
Advertising and Marketing
/
Senior Product Marketing Manager (Remote Eligible)
Senior Product Marketing Manager (Remote Eligible)-November 2024
New York
Nov 4, 2024
ABOUT ARCESIUM
Arcesium creates transformative outcomes by integrating data, operations, and decision-making tools into our clients’ organizations.
1,001 - 5,000 employees
Financial Services, Fintech
VIEW COMPANY PROFILE >>
About Senior Product Marketing Manager (Remote Eligible)

  Company Overview

  Arcesium is a global financial technology firm that solves complex data-driven challenges faced by some of the world's most sophisticated financial institutions. We constantly innovate our platform and capabilities to meet tomorrow's challenges, anticipate the risks our clients encounter, and design advanced solutions to help our clients achieve transformational business outcomes.

  Financial technology is a high-growth industry as change and innovation continue to disrupt the status-quo and prompt major transformation. Arcesium is at a particularly interesting time in our own growth as we look to leverage our successfully established market position and expand operations in pursuit of strategic new business opportunities. We value intellectual curiosity, proactive ownership, and collaboration with colleagues, and we empower you to meaningfully contribute from day one and accelerate your professional development.

  Position Summary

  Arcesium seeks a talented Senior Product Marketing Manager to join our Marketing team. This role will be strategic in the execution and implementation of the company's product marketing function. As the Senior Product Marketing Manager, you will lead the development and execution of the segment marketing plan for Arcesium's top segment clients.

  Responsibilities

  • Build strategic marketing plan and GTM strategy for top segments/clients; assess market landscape, trends and opportunities, and identify segment priorities/big bets to set the strategic focus.

  • Conceptualize, research and write high volumes of marketing content for middle and bottom of the funnel.

  • Align business strategy to marketing strategy through close partnership and collaboration with Client & Partner Development leadership.

  • Understand, document, and maintain Arcesium's segment target buyer personas and Ideal Customer profiles, including where they obtain information, and the who, what, when and why behind the buying decisions they make; be the voice of Arcesium's segment audiences.

  • Develop deep expertise on our key segments to build the knowledge required to build targeted positioning and messaging that drives acquisition, conversion, and expansion.

  • Lead and manage segment messaging and positioning for top customers through marketing and sales enablement content; drive integrated narrative and marketing motions; partner with key stakeholders to drive tightly orchestrated segment marketing initiatives.

  • Partner with marketing to deliver external marketing content and communications to fuel campaigns across multiple channels.

  • Work closely with the Sales Enablement team to develop sales enablement programs, presentations, customer assets, and tools to communicate the value of Arcesium.

  • Create compelling marketing collateral that simplifies a complex topic, surfacing the key business challenges, while driving broad awareness and interest with targeted segments.

  • Evangelize customer success stories through written case studies, video testimonials, and work with Customer Marketing to build a formal reference program.

  • Provide segment insights and guidance that inform our demand generation, customer journeys, thought leadership efforts and other key initiatives/areas; serve as the segment subject matter expert.

  • Work with our partners to help develop and bring Arcesium solutions to market.

  • Brief press, analyst and partners on solution offerings

  Qualifications

  7+ years of Product Marketing experience at B2B SaaS based technology organizations. Fantastic storytelling skills and ability to communicate and translate technical issues to business values. Previous success crafting compelling positioning and marketing content for an enterprise software company. Strong analytical and troubleshooting skills, business acumen and proven ability to create senior management-level presentations. Previous experience working in the Financial Technology space, ideally targeting Hedge Funds, Institutional Asset Management, and/or Private Markets. Strong Product Marketing acumen, huge plus if you have certification from the Pragmatic Institute, PMA or similar. Ability to lead and communicate cross-functionally with sales, engineering and other departments. Decisive but flexible, and able to perform and adapt quickly in a dynamic, rapidly changing, and fast-paced environment. Extremely self-motivated, with great time management skills and exceptional attention to detail. Critical thinker, problem solver, with great interpersonal and communication skills. Bachelor's degree required, Engineering background or MBA (Master of Business Administration) a plus. Previous experience in freelancing or a post grad degree in journalism or creative writing a plus. The expected annual base salary for this position is $130,000-$170,000. Our compensation package includes variable compensation in the form of a year-end bonus, guaranteed in the first year of hire, benefits including medical and prescription drug coverage, and 401k contribution matching.

  The applicable annual base salary paid to a successful applicant will be determined based on multiple factors including without limitation the nature and extent of prior experience and educational background.

  Remote eligible states include: NY, NJ, MA, MN, IL, FL, TX, OH, PA, CT, NC, CA

  #LI-HM1

  #LI-Remote

  Arcesium's Personal Data Privacy Notice for Candidates is linked at the bottom of this page.

  The applicable annual base salary or hourly rate paid to a successful applicant will be determined based on multiple factors including without limitation the nature and extent of prior experience and educational background.

  Arcesium and its affiliates do not discriminate in employment matters on the basis of race, color, religion, gender, gender identity, pregnancy, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, or any other category protected by law. Note that for us, this is more than just a legal boilerplate. We are genuinely committed to these principles, which form an important part of our corporate culture, and are eager to hear from extraordinarily well qualified individuals having a wide range of backgrounds and personal characteristics.

  Nearest Major Market: Manhattan

  Nearest Secondary Market: New York City

Comments
Welcome to zdrecruit comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
SIMILAR JOBS
Director, B2B Enterprise Marketing Strategy
Recognized as one of Forbes 2023 America's Best Large Employers and named to the Disability Equality Index's 2022 list of Best Places to Work for Disability Inclusion, Labcorp is seeking to hire a Di
Growth D&A Product Owner, Senior Specialist
In this Sr Product Owner role, you will lead the strategic vision and roadmap for the Growth Data and Analytics team with cross-divisional impact. This role prioritizes a portfolio of analytic produc
Channel Marketing Manager
Overview Baker Tilly US, LLP (Baker Tilly) is a leading advisory CPA firm, providing clients with a genuine coast-to-coast and global advantage in major regions of the U.S. and in many of the world's
Opportunity Development Intern
Who are we? Equinix is the world's digital infrastructure company®, operating over 250 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and intercon
Business Development Manager
Our team members are at the heart of everything we do. At Cencora, we are united in our responsibility to create healthier futures, and every person here is essential to us being able to deliver on t
Bilingual Medicare Sales Field Agent (English / Russian) - Portland OR
Become a part of our caring community and help us put health first Are you passionate about the Medicare population, looking for an opportunity to work in sales with the ability to directly impact yo
Director, Technology Industry Go-to-Market
Company Description At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can't wait, and we innovate in ways no one else ca
Senior Marketing Manager - Xtrackers
Job Description: About DWS: DWS Group (DWS) is one of the world's leading asset managers with EUR 821bn of assets under management (as of 31 December 2022). Building on more than 60 years of experien
Consultant, Product Marketing (Insurance)
TransUnion's Job Applicant Privacy Notice Personal Information We Collect Your Privacy Choices What We'll Bring: At TransUnion, we strive to build an environment where our associates are in the drive
Digital Accessibility Specialist
Job Description: The Role The person filling this role will work throughout the FI Platform to help individuals and teams realize the goal of digital accessibility. Working practically, with an empha
Copyright 2023-2024 - www.zdrecruit.com All Rights Reserved