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Senior Product Manager, U.S. Managed Care Marketing
Senior Product Manager, U.S. Managed Care Marketing-April 2024
Alameda
Apr 9, 2025
About Senior Product Manager, U.S. Managed Care Marketing

  Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

  Working at Abbott

  At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

  Career development with an international company where you can grow the career you dream of.

  Free medical coverage for employees* via the Health Investment Plan (HIP) PPO

  An excellent retirement savings plan with high employer contribution

  Tuition reimbursement, the Freedom 2 Save (https://www.abbott.com/corpnewsroom/strategy-and-strength/tackling-student-debt-for-our-employees.html) student debt program and FreeU (https://www.abbott.com/corpnewsroom/strategy-and-strength/college-degree-for-free-its-possible-with-freeu.html) education benefit - an affordable and convenient path to getting a bachelor’s degree.

  A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

  A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

  The Opportunity

  This position works out of our Alameda, CA location in the Diabetes Care division. We’re focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.

  As the Senior Product Manager, U.S. Managed Care Marketing you will develop and lead the execution of payer marketing programs for the continuous and blood glucose monitoring portfolio at Abbott Diabetes Care. Addressing patient affordability and access is a critical need in the evolving managed care landscape. You will work cross-functionally with sales, marketing, regulatory, government and medical affairs teams to generate key messages and tactics to expand access of on-market and new products. You will be engaged in the customer strategy, planning and execution (e.g. training, account management tools/resources) to meet the needs of the company’s managed customers such as public and private payers, integrated delivery networks and key healthcare organizations. You will be responsible for the planning and execution of key payer initiatives and specific promotional activities and tactics for customers or products to establish, enhance or distinguish coverage and access within the continuous glucose monitoring market.

  What You’ll Work On

  Participate in development and delivery of strategic and tactical market access marketing plans; take the lead in translating strategic plans into tactical plans, including objectives, goals, and performance metrics to measure effectiveness and progress against goals, to differentiate against current and anticipated competitive threats in market access channels

  Lead all payer pull-through initiatives, including design and implementation of key field access tools and resources throughout various parts of the organization

  Provide a customer-centric focus to translate what our customers are saying into business needs that then manifest into actionable marketing plans;

  Understand clinical (e.g. RCTs, real-world, meta-analysis) and economic data and stakeholder insights to lead the development and maintenance of the managed care value proposition for assigned products

  Manage marketing/advertising agencies and associated budget to ensure high quality, timely deliverables

  Profile current payer accounts, identify potential channels. and execute marketing tactics within identified channels, e.g., Commercial, Medicare, Medicaid, IDN, ACOs

  Review and utilize market research and other marketplace intelligence to ensure alignment of relevant managed care marketing plans and tactics

  Partner with Business Analytics on the delivery of market insights that inform payer customer strategies, tactics and product forecasts

  Develop insights, strategies, and tactics for reimbursement, distribution, and access to include, but not limited to coverage dashboards, access website support, payer team tools, market access account team messaging and access-related sales tools.

  Support and contribute to development of materials/ resources for sales meetings, conferences and trade shows.

  Ensure that all activities within the role of Sr Product Manager, U.S. Managed Care Marketing remain in compliance with all corporate, regulatory, and legal guidelines

  Required Qualifications

  Bachelors Degree in Marketing, product management, any biological/clinical sciences with at least 4-6 years related experience, with at least one year of experience in marketing or product management, or MBA with 1-3 years of related experience.

  Strong presentation & listening skills.

  Ability to think on their feet a plus and a strong customer-centric mentality.

  Preferred Qualifications

  MBA and or Pharm D

  Payer experience a plus but not required.

  Broad pharmaceutical and/or medical device experience, including experience in payer marketing, market access.

  Category experience preferred in diabetes, medical device and/or therapeutics.

  Product management experience in medical products or services or management consulting background

  Apply Now (https://www.jobs.abbott/us/en)

  Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com (http://www.abbottbenefits.com/pages/candidate.aspx)

  Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

  Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

  ottNews and @AbbottGlobal.

  The base pay for this position is $125,700.00 – $251,500.00. In specific locations, the pay range may vary from the range posted.

  An Equal Opportunity Employer

  Abbot welcomes and encourages diversity in our workforce.

  We provide reasonable accommodation to qualified individuals with disabilities.

  To request accommodation, please call 224-667-4913 or email [email protected]

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