Job Description About This Role 

　　This position offers an extraordinary opportunity to innovate and evolve Biogen’s industry-leading portfolio, improving patient outcomes for millions. As a Senior Product Manager of HCP Marketing, Digital Content Designer you will be responsible for the delivery of HCP digital content across Biogen’s MS brands. You will partner with the wider MS HCP Marketing team and manage agencies responsible for developing creative content and digital solutions. In addition, you will deliver an integrated HCP digital experience while monitoring and optimizing performance. 

　　What You’ll Do 

　　Deliver MS Marketing Portfolio HCP Digital Strategy

　　•    Design and deliver comprehensive portfolio digital marketing content aimed at engaging and educating HCPs aligned to MS Portfolio strategy

　　•    Collaborate with KMEs to create digital content and leverage their endorsement and insights to enhance the credibility of HCP marketing efforts

　　•    Tailor digital campaigns to specific HCP segments, considering factors such as medical specialties, practice settings, and geographical locations to ensure messages are relevant and resonate with the intended audience

　　Manage Agencies and Activate Cross-Functional Partners

　　•    Clearly communicate the HCP Digital Portfolio MS Marketing Strategy to selected agency partners and relevant internal stakeholders to ensure understanding of scope of work and support needed

　　•    Effectively oversee, guide, and monitor agency partners through project execution to ensure timely delivery of high-quality, measurable, digital content aligned to MS Portfolio Strategy; provide creative direction and feedback during the content creation process

　　•    Collaborate with HCP Marketing team, agencies, and Cross-Functional partners to establish and track KPIs for campaigns and projects

　　Optimize Strategy Based on Performance and Data Analysis

　　•    Utilize data analytics and digital tools to track engagement, analyze user behavior, and measure impact of digital marketing initiatives

　　•    Leverage impact assessments and marketing mix analysis to refine strategy for better outcomes aligned to MS Portfolio strategy

　　•    Develop digital pilots with robust measurement plans to test and assess new digital approaches; scale appropriately based on performance

　　Who You Are 

　　You are a problem solver who thrives working in a collaborative environment.

　　Qualifications Required Skills: 

　　•    5-7+ years pharmaceutical marketing experience; minimum  2 years digital experience 

　　•    Expertise with varying channels and tactics, digital platforms, and associated compliance and regulatory requirements 

　　•    Demonstrated success managing agencies, external partners and internal stakeholders

　　•    Experience managing budget and finances 

　　•    Bachelors degree; Advanced degree preferred (e.g., MBA, PharmD)

　　Preferred Skills:

　　•    Neurology experience is a plus 

　　Additional Information

　　Why Biogen?

　　Our mission to find therapies for neurological and rare diseases is a unique focus within our industry and this shared purpose is what connects us as a team. We work together to overcome obstacles and to follow the science. We are resilient as we strive to make an impact on our patients’ lives and on changing the course of medicine. Together, we pioneer. Together, we thrive.

　　At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.

　　All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.