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Senior Marketing Manager
Senior Marketing Manager-March 2024
Shanghai
Mar 22, 2025
About Senior Marketing Manager

  About Human Pharmaceutical Business

  With global presence, Boehringer Ingelheim has industry-leading expertise in medicine research and development. We are constantly developing the next generation of medical breakthroughs and successfully delivering innovations to meet the medical needs of the patients we serve in the following key areas of interest: cardiovascular, respiratory, metabolic diseases, immunology, oncology and central nervous system. In the future, the company will launch new medicines or indications in therapeutic areas including CV & metabolism, respiratory, oncology, immunology, CNS and retinal health to meet the demand of Chinese patients.

  Responsibilities

  -Deep analysis the market and Develop business strategies to support ongoing growth of the business

  -Strong engage cross function teams including HQ, RA, medical affairs, market access, supply chain, channel solution etc. to successfully navigate the internal and external environments to support brand launch successfully and deliver value to our customers

  -Engage and communicate smoothly with the Global Asset team to lead the launch readiness.

  -Understand and quickly adapt changes of regulations, market competitors and consumer behaviors. Developing and Executing product/market strategies rapidly responding to market and competitive changes

  -Support field force to drive product strategy execution and prioritized resources and business results in key markets

  -Ensure all business activities complying with compliance and legal requirement and ethical standards. Manage the cost within the budget

  -Establish and reinforce professional relationship with internal and external partners; Establish and sustain close relationship with national KOLs in related specialties by understanding and provide solutions of the unmet needs of clients

  Requirements

  Bachelor degree above. At least 5-year marketing working experience of healthcare industry, consultant firm experience is preferred; Sales, local marketing manager is preferred,

  Ability to anticipate and rapidly respond to market and competitive changes - Strong analytical and strategic thinking skills; ability to identify creative approaches to market/customer in support of growing the business

  High ability of communication; strong influencing, negotiating and working collaboratively in cross-functional teams

  Customer oriented and strong winning spirit

  Good command of English speaking and writing is required

  Adaption to frequent business trips

  All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.

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