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Senior Marketing Manager
Senior Marketing Manager-January 2024
Dayton
Jan 8, 2025
About Senior Marketing Manager

  About Us

  LexisNexis, a part of RELX, is a leading global provider of legal, regulatory, and business information. We help customers increase productivity and improve decision-making and outcomes. Our 10,500 experts and innovative tools help us shape a better world for our customers and communities.

  About the Role

  We are looking for a Senior Marketing Manager to join our team to drive planning and execution of integrated marketing campaigns. The ideal candidate will have a complex blend of leadership, business acumen, and analytical approach to decision-making. You will be responsible for building customer insight-driven marketing campaigns for target accounts and industries. You will lead the development, implementation, and measurement of targeted account-focused programs that drive sales acceleration, revenue, and customer preference for enterprise accounts.

  Responsibilities:

  Develop strategy and drive implementation of integrated marketing campaigns to support new business growth across our product portfolio.

  End-to-end ownership of Integrated Marketing planning including: developing campaign objectives and goals, leading planning sessions with teammates, operationalizing campaign strategy, and tracking to campaign goals.

  Develop deep knowledge and understanding of the target consumer to identify key insights that can be leveraged in Marketing plans.

  Manage budget and ensure achieving positive ROI across the Marketing plan.

  Manage program execution and proactively monitor progress to achieve deadlines and results.

  Collaborate across a global organization:

  Forge strong partnership with the Digital Team and Customer Marketing Team to drive outcomes together.

  Partner closely with the Sales Team to ensure Marketing is providing innovative, revenue-generating and cross-sell programs to achieve Marketing and Sales goals.

  Collaborate closely with the Product Marketing Team to integrate value propositions and core messaging across campaigns.

  Build partnerships with Product, Segment, and Sales Teams and look for areas to leverage integrated programs across the organization.

  Analyze and Optimize

  Work with analytics partners to clearly understand performance, analyze trends, business results and use this data to develop actions to improve .

  Make go-forward recommendations and present and share learning and recommendations across the marketing organization.

  Requirements:

  7+ years relevant marketing experience creating and executing marketing plans

  Strong strategic, analytic and creative judgment skills.

  Ability to translate consumer insight into successful marketing programs

  Proven experience in building integrated programs across paid and owned channels, both online and offline

  Ability to manage and prioritize multiple projects simultaneously and lead a team to deliver strong results

  Ability to work independently and within a collaborative team environment using sound judgment in decision-making

  Work in a way that works for you

  We promote a healthy work/life balance across the organization, with various flexible and remote working options available to employees.

  Working with Us

  LexisNexis Legal & Professional is proud to be an equal-opportunity employer. We are committed to equal opportunity employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Together, we are building a diverse and inclusive workplace.

  Working for you

  We believe in a healthy work/life balance. We know that your well-being and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer: - Comprehensive, multi-carrier health plan benefits - Disability insurance - Dependent care and commuter spending accounts - Life and accident insurance - Retirement benefits (salary investment plan/employer stock purchase plan) - Modern family benefits, including adoption and surrogacy.

  About our Team

  LexisNexis is a data and analytics company with 10,500 colleagues serving customers in more than 150 countries. We’re one of the largest information and analytics companies on the planet. We design solutions that help our customers increase productivity, improve decision-making and outcomes, and be more successful.

  LexisNexis, a division of RELX Group, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK .

  Please read our Candidate Privacy Policy (https://www.relx.com/careers/join-us/privacy) .

  RELX is a global provider of information and analytics for professional and business customers across industries.

  We help scientists make new discoveries, lawyers win cases, doctors save lives and insurance companies offer customers lower prices. We save taxpayers and consumers money by preventing fraud and help executives forge commercial relationships with their clients.

  In short, we enable our customers to make better decisions, get better results and be more productive.

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