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Senior Manager - NRM & Sales Analytics
Senior Manager - NRM & Sales Analytics-March 2024
Gurgaon
Mar 22, 2025
ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer.
10,000+ employees
Consumer Goods & Services, Food & Beverage
VIEW COMPANY PROFILE >>
About Senior Manager - NRM & Sales Analytics

  Job Description :

  Typical Role Requirements Qualification: •

  Post Graduate with experience in analytics driven reporting and analysis.

  Experience: Knowledge & skills:

  • 6-9 years of relevant work experience '

  • Excellent marketing domain knowledge and understanding, particularly in the consumer goods domain.

  • Good at Analytical thinking & breaking down large problems into solvable chunks.

  • Have a consulting orientation; gather different perspectives, examples and use them to enrich day to-day work.

  Best suited for someone who '

  • Loves establishing linkages between numbers

  • Is creative with numbers

  • Very curious in nature, wanting to understand the ‘whys’

  • Likes to lead others

  • Strongly believes insights impact business decisions.

  Areas of Responsibility-

  RGM Strategy:

  1. Develop priority grids and algorithms for better decision-making on spends and portfolio optimization

  2. Trade spends optimization strategy

  3. Support in the annual planning process

  4. Ownership of specific workstreams in cross-functional sprints and preparation of executive-ready presentations

  Advanced Analytics:

  Advanced algorithms for tracking sales execution and spend management.

  Track from CRM- sales execution, availability and its impact on Shares, Vols etc

  Track spends at a touch point level to understand the efficacy of BTL and TTL spends

  Pricing Strategy:

  1. Develop advanced data back algorithms to manage the entire portfolio and its project management.

  2. Opportunity identification at a pack, SKU level across all states and brands

  Diversity statement

  Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

  We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

  Worker Type :

  Regular

  Primary Location:

  RPC Gurgaon

  Additional Locations :

  Job Posting Start Date :

  2023-12-01

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