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Senior Manager Marketing Programs - Balance Transfer
Senior Manager Marketing Programs - Balance Transfer-November 2024
Chicago
Nov 28, 2024
ABOUT DISCOVER
Make a difference working in a culture that thrives on customer-focused innovation.
10,000+ employees
Financial Services
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About Senior Manager Marketing Programs - Balance Transfer

  Discover. A brighter future.

  With us, you'll do meaningful work from Day 1. Our collaborative culture is built on three core behaviors: We Play to Win, We Get Better Every Day & We Succeed Together. And we mean it - we want you to grow and make a difference at one of the world's leading digital banking and payments companies. We value what makes you unique so that you have an opportunity to shine.

  Come build your future, while being the reason millions of people find a brighter financial future with Discover.

  Job Description:

  Join an innovative and dynamic team that strives to provide customers with personalized, transparent and simple ways to save interest and manage debt through balance transfer promotions.

  Responsibilities include leveraging market research to ideate and implement new marketing strategies across digital and non-digital channels. Continuous opportunities to test and learn allows for ample opportunity to influence go-to-market strategies, deliver a quality customer experience and directly drive financial results.

  Responsibilities

  Leads interactions and collaboration with stakeholders on product vision and marketing strategy. Analyzes consumer research and competitive landscape to develop new marketing concepts for the balance transfer marketing program that will create distinction and incremental value. Prioritizes opportunities based on highest value.Establishes Key Performance Indicators (KPIs) and Objectives and Key Results (OKRs) for the balance transfer marketing program and ensures alignment with senior leadership. Manages marketing performance and results over time.Develops the roadmap and identifies new test & learn strategies for proactive marketing communications to customers. Influences the creation of net-new campaigns as well as the continuous improvement of existing campaigns.Manages execution of marketing campaigns across multiple channels, including direct mail, paid media, email, site marketing, mobile app, and lettersReviews campaign performance and analytics to understand impact and incorporates results into new and full-scale strategies; validates financial performance and ROI on marketing expensesAnalyzes existing and new digital marketing platform and targeting capabilities to improve financial results as well as gain efficiencies and/or automation across campaignsCoordinates with cross-functional business, analytics and marketing channel teams to launch marketing initiatives. Manages schedules, implementation timelines and prioritization of all balance transfer marketing campaigns.

  Minimum Qualifications

  Bachelor's Degree in Liberal Arts, Sciences, Business, Technology, Computer Science, or related quantitative fields8+ years of experience in Business, Marketing, Management, Brand Communications, Project Management, Integrated Marketing, Advertising, Payments Services, or related field

  Preferred Qualifications

  10+ years of experience in Business, Marketing, Management, Brand Communications, Project Management, Integrated Marketing, Advertising, Payments Services, or related fieldIn lieu of a degree, 10+ years of experience in Business, Marketing, Management, Brand Communications, Project Management, Integrated Marketing, Advertising, Payments Services, or related field

  Application Deadline:

  The application window for this position is anticipated to close on Dec-06-2023. We encourage you to apply as soon as possible. The posting may be available past this date, but it is not guaranteed.

  Compensation:

  The base pay for this position generally ranges between $103,000.00 to $174,200.00. Additional incentives may be provided as part of a market competitive total compensation package. Factors, such as but not limited to, geographical location, relevant experience, education, and skill level may impact the pay for this position.

  Benefits:

  We also offer a range of benefits and programs based on eligibility. These benefits include:

  Paid Parental LeavePaid Time Off401(k) PlanMedical, Dental, Vision, & Health Savings AccountSTD, Life, LTD and AD&DRecognition ProgramEducation AssistanceCommuter BenefitsFamily Support ProgramsEmployee Stock Purchase Plan

  Learn more at MyDiscoverBenefits.com.

  What are you waiting for? Apply today!

  All Discover employees place our customers at the very center of our work. To deliver on our promises to our customers, each of us contribute every day to a culture that values compliance and risk management.

  Discover is committed to a diverse and inclusive workplace. Discover is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or other legally protected status. (Know Your Rights)

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