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Senior Manager, GCS Global Experiential Marketing (EMEA)
Senior Manager, GCS Global Experiential Marketing (EMEA)-January 2024
London
Jan 20, 2025
ABOUT AMERICAN EXPRESS
American Express is a global services company, providing customers with exceptional access to products, insights, and experiences that enrich lives and build business success.
10,000+ employees
Consumer Goods & Services, Financial Services
VIEW COMPANY PROFILE >>
About Senior Manager, GCS Global Experiential Marketing (EMEA)

  Description

  You Lead the Way. We’ve Got Your Back.

  With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

  At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

  Join Team Amex and let's lead the way together.

  Make your mark on one of the most iconic global brands

  As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. Create a dynamic career while doing work that matters for people

  and businesses everywhere. Find your place in marketing on #TeamAmex.

  American Express Global Commercial Services is the leading provider of payments for small, mid and large corporations globally. This is an exciting opportunity to be part of a growing and transformative division of the business. Within the GCS Marketing organization, the Global Experiential Marketing Team is focused on designing and developing exceptional in-person experiences for our customers and prospects across the globe. These experiences assist to establish and/or deepen an emotional connection with our brand, leading to increased loyalty and brand stickiness. Experiences range from at-scale in-person prospecting environments such as conferences & tradeshows, proprietary customer events & conferences, sponsorship activations, client roadshows & gifting programs.

  The Senior Manager, Global Experiential Marketing (EMEA) will play a critical role in developing & delivering high-impact, scalable marketing programs to create awareness and demand for our products, and show how Amex supports our customers in life and business. This is an exciting opportunity to develop creative, breakthrough work in the experiential space to support the Account Management and Global Business Development teams within the Global Client Group (GCG) segment. They will lead the EMEA strategy, design & execution work across multiple teams & markets to bring the global strategy to life, regionally.

  The Senior Manager will own the EMEA regional strategy to partner closely with the broader GCS Marketing organization, external partners, event organizers and associations to optimize GCS’s performance at experiences. They will identify the objectives of the GCG business, partners & event organizers to craft the experiential strategy that positions GCS/GCG as a true market leader. The Senior Manager will also take on additional projects as needed to support the evolution & expansion of the channel.

  The Senior Manager will report to the Director, International Experiential Marketing.

  How will you make an impact in this role?

  Lead the EMEA experiential strategy, design & execution work across multiple teams & markets to bring the global strategy to life, regionally. Experiences to range from, but not limited to in-person conferences & tradeshows, proprietary customer events, ticketing, sponsorship activations, client roadshows & gifting programs.

  Drive global experience consistency through collaboration within the International & US Experiential Marketing Teams.

  Partner with the GCG Business Unit Leaders & Experiential Champions to ensure GCG business objectives are being met.

  Evolve the existing Global Experiential Marketing Centre of Excellence in EMEA through dedicated regional consulting, support & expertise.

  Partner with teams cross-LOB to ensure enterprise thinking is being applied & leveraged.

  Manage vendor & agency relationships and provide creative direction in the design and delivery of impactful experiences.

  Collaborate with internal partners (PR, Marketing, Field, Product, etc) to identify integration opportunities for experiential activations to deliver against business objectives.

  Amplify experiences in a digital, modern way in partnership with the EMEA & US Content & Social Media Teams.

  Preparation of materials for on-site execution teams (e.g. pre/post-show briefs, timelines, etc.)

  Build & manage project plans to ensure all project teams deliver on schedule.

  Partner with Global Anti-Corruption & EMEA Compliance Teams to ensure company needs and requirements are met.

  Analyze & report results of marketing efforts with leadership, business partners and the global team through post-event recaps.

  Drive investment efficiencies through clear, measurable criteria and analytic rigor.

  Minimum Qualifications :

  Significant years experiential marketing and/or marketing experience

  Ability to push strategies through a complicated matrix of segments in EMEA

  Proven creative, strategic marketer who puts the customer at the centre of everything

  Strong relationship building skills and proven success motivating and influencing stakeholders, partners, customers, agencies/vendors

  Ability to operate in senior environments autonomously

  Strategic thinking and problem solving skills with the ability to exercise judgment and prioritization

  Exceptional project management skills and great attention to detail, with the ability to independently move multiple projects forward in parallel

  Excellent oral and written communications skills

  Proven track record of driving results

  Adaptable in a dynamic work environment

  Budgetary and financial accountability

  Come with new ideas for the team

  Thrive in a global team environment

  Qualifications

  We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

  Competitive base salaries

  Bonus incentives

  Support for financial-well-being and retirement

  Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)

  Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

  Generous paid parental leave policies (depending on your location)

  Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

  Free and confidential counseling support through our Healthy Minds program

  Career development and training opportunities

  Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

  Job: Marketing

  Primary Location: United Kingdom-London-London

  Schedule Full-time

  Req ID: 24000067

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