Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.

　　Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

　　 Overview:

　　At CVS Health, our retail business is a critical part of our strategy - it's where and how consumers can take care of their everyday well-being with products that help with physical, mental, social/emotional well-being. We are looking for passionate, innovative, customer-centric thinkers who are comfortable using data, technology, critical thinking skills and insights to drive business results. Sounds like you? Read on.

　　The retail Marketing Team is looking for a Senior Marketing Manager of Customer Re-Engagement/Winback to re-engage customers and reduce lapsing customer behavior. In this role, you will be responsible for creating and implementing the CRM strategy to identify and prevent lapsing customers and re-engage unengaged customer segments across our ExtraCare and CarePass loyalty programs.

　　 Key Responsibilities: Build CRM strategies that identify and re-engage lapsing and unengaged CVS ExtraCare and Carepass customers.Facilitate the implementation of re-engagement strategies across CRM channels - including email, PUSH, SMS, in-app messaging and direct mail.Continuously optimize tactics deployed across CRM channels to reduce customer churn and increase customer reactivation.Identify and own Lapsing/Winback lifecycle KPIs and benchmarks across CRM channels and serve as the CRM SME for re-engagement metricsTake ownership of and report weekly on the metrics most impactful to measuring customer re-engagement and re-acquisition on CRM channels.Partner with Loyalty, Offer Strategy, Customer Category Growth and other retail business units to develop re-engagement strategies and ideate on the progressive implementation of those strategies on CRM channels.Develop realistic budgets / assess impacts of different CRM initiativesLocation:

　　This position will be hybrid with anticipated in office days Tuesday, Wednesday and Thursday. Candidates will be within a reasonable commuting distance to one of the following CVS HUBS: Woonsocket, RI., Hartford, CT, Wellesley, MA., New York, NY or Chicago, IL.

　　 Pay Range

　　The typical pay range for this role is:

　　Minimum: $ 75,400

　　Maximum: $ 162,700

　　This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography, and other relevant factors. This position is eligible for a CVS Health bonus, commission, or short-term incentive program in addition to the base pay range listed above.

　　In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully paid term life insurance plan to eligible employees, and short-term and long-term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (PTO) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.

　　For more detailed information on available benefits, please visit:

　　jobs.CVSHealth.com/benefits

　　 Required Qualifications: 5+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding.3+ years of experience with CRM programs Preferred Qualifications: Master's Degree3+ years cross-functional leadership experience.3+ years using customer segmentation to drive personalizationUnderstanding of the customer lifecycle journey across multiple channels.Experience with loyalty programs or loyalty marketing, specifically with a customer facing brand.Familiarity with marketing KPIs in a retail environment and comfort owning and reporting on CRM related metrics.7+ years in marketing, preferably with customer retention/winback marketing experience for a B2C brand.Understanding of omni-channel orchestrationSelf-motivated, high-capacity individual who can function and win in a demanding, performance-driven environment.Strong ability to work with cross-functional stakeholders and establish consensus across teams with competing priorities. Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base.Pay Range

　　The typical pay range for this role is:

　　$79,200.00 - $170,800.00

　　This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

　　In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off ("PTO") or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.

　　For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits

　　CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.

　　You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.

　　CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions. CVS Health can provide a request for a reasonable accommodation, including a qualified interpreter, written information in other formats, translation or other services through [email protected] If you have a speech or hearing disability, please call 7-1-1 to utilize Telecommunications Relay Services (TRS). We will make every effort to respond to your request within 48 business hours and do everything we can to work towards a solution.