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Senior Manager, CRM Operations
Senior Manager, CRM Operations-March 2024
New York
Mar 20, 2025
ABOUT WARNER BROS. DISCOVERY
Warner Bros. Discovery is a premier, global entertainment company focused on offering the most dynamic media & streaming experience in the world.
10,000+ employees
Technology, Engineering
VIEW COMPANY PROFILE >>
About Senior Manager, CRM Operations

  Every great story has a new beginning, and yours starts here.

  Welcome to Warner Bros. Discovery… the stuff dreams are made of.

  Who We Are…

  When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

  From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

  Your New Role…

  As the Senior Manager, CRM Operations, you will take charge of the day-to-day CRM operations for Max in the North America region. Playing a pivotal role in Max's success, you'll collaborate closely with the marketing and lifecycle teams to drive user retention, engagement, and monetization through messaging channels such as email, push, and in-app.

  Your Role Accountabilities…

  Oversee day-to-day CRM operations and team, ensuring timely and error-free delivery of all campaigns

  Manage relationships with Marketing and Creative teams, providing best practices, brainstorming campaign ideas, and regularly iterating on the campaign process to enhance speed and efficiency

  Collaborate closely with the MarTech team on new CRM feature/data requirements, troubleshooting, and roadmap prioritization

  Develop complex messaging journeys for lifecycle campaigns (e.g., onboarding, rescue)

  Manage end-to-end campaign ops process from request intake through scheduling

  Measure and report on CRM operational performance, providing actionable insights to enhance processes

  Stay abreast of industry trends and best practices

  Qualifications & Experience…

  7+ years of experience in CRM Operations with enterprise-level ESP and/or marketing automation tools; strong preference for Braze experience

  Advanced experience in managing projects through Asana, JIRA, Monday.com, or similar platforms

  Advanced experience in building automated campaigns through a journey-building platform

  Advanced experience in audience segmentation and datapoint management

  Ability to liaise with creative, engineering, technical, marketing, analytics and business teams

  Strong team focus with outstanding organizational and resource management skills

  How We Get Things Done…

  This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

  The Legal Bits…

  In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $95,550.00 - $177,450.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

  Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

  If you’re a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at [email protected].

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