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Senior Manager - Brand Change Commercialization
Senior Manager - Brand Change Commercialization-March 2024
Bangalore
Mar 17, 2025
ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer.
10,000+ employees
Consumer Goods & Services, Food & Beverage
VIEW COMPANY PROFILE >>
About Senior Manager - Brand Change Commercialization

  Job Description :

  This role will be responsible for delivering all NEW Innovation and Renovation related NSV for Diageo India. The Brand Change Project manager will need to have a consumer-first approach, connect cross functional teams and facilitate an agile process for timely and complete project delivery . The role will cover all aspects of the program from understanding consumer needs, market positioning, design briefs, supply assessments, manufacturing footprints, liquid needs, packaging needs, launch plans and regulatory norms. The key purpose of this role will be to manage all hand-offs, transitions and manage expectations without letting anything fall through the crack. The role will be focused on delivering a business opportunity from idea to scale.

  Financial: This position will be responsible for all brand change and commercialization deliverables to help build the future of the Diageo India business opportunities. More importantly, this role will be responsible to deliver on ambitious growth targets on NSV, GM on Prestige, Premium and New to World Brands

  Thorough understanding of the brand change world in the Consumer Goods Industry. Project management skills and tools familiarity

  Knowledge and Skills:

  Strong execution mindset with good exposure to cross functional domains such as supply, marketing, commercial

  Good understanding of packaging, manufacturing and engineering aspects of scale up is preferred. Marketing and Product Management bent of mind will also be a clear plus

  Should be able to lead by influence

  Should have acute learning skills, be able to adapt dynamically to uncertainties and be able to focus teams on delivery

  Should exemplify the "JUST GET IT DONE" behavior

  Best suited for:

  Loves getting things done

  Revels in complexity

  Can deal with multiple uncertainties and bring clarity to all stakeholders and teams involved

  Is a turn-around specialist and can make a success out of a failure

  Eats, sleeps and dreams EXECUTION CONTROL

  Believes in having a back up for a back up

  Derives immense pleasure in delivering exciting new consumer opportunities

  Responsibilities:

  Brand Change :

  Deliver on cost, quality, timeline commitments for all innovation and renovation programs

  Deliver flawless execution - hold accountability, transparency and governance - over all program tasks

  Have an unquestionable view on timeliness and factors driving it

  Develop scenario plans to help the business make the right choices and trade-offs

  Build strong cross functional partnerships

  Build strong supplier partnerships

  KPI: NSV, GM, Timelines, COGS

  Supply :

  Build strong partnerships with MAKE, MOVE, SOURCE and S&OP

  Anticipate, manage and own cross functional risks from a SUPPLY perspective

  Protect Consumer and Business Interests while managing SUPPLY capability

  Deliver programs within the budget of COGS, Cost and Inventory

  KPI: Supply KPI

  Regulatory:

  Stay up to date on Regulatory norms and drive a culture of complianceKPI: Zero failure on Regulatory and Compliance

  Diversity statement

  Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

  We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

  Worker Type :

  Regular

  Primary Location:

  Bangalore HO

  Additional Locations :

  Job Posting Start Date :

  2024-01-08

  With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

  Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

  With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

  DRINKiQ

  What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)

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