Our Company

　　Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

　　We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

　　Do you want to help change the world through digital experiences? Now is your chance to join the company doing just that! Come work with and empower the biggest, most creative companies in the world and help shape the future of creativity. As a member of the Adobe for Education Product Marketing team, you will be a key player to ensure the success of next-gen learners to express their ideas through digital creativity and fluency.

　　The Senior GTM Product Marketing Manager for Higher Education is a critical member of the EDU Institutions team. This global role is at the center of success of the team delivering growth by driving student opportunity for Adobe Express and Creative Cloud in Higher Education through the expansion of our Creative Campus Program.

　　You will demonstrate a deep knowledge of B2B marketing practices. In this role, your ability to collaborate across internal Adobe teams to lead complex, cross-functional initiatives will serve well. You will own the roll-out of the Creative Campus program including the logistics of scaling this program through WW faculty training and student community initiatives. Successful candidates will be instrumental in helping craft the go-to-market strategy, pricing and expansion of this program and ensuring streamlined execution and operations against the strategy.

　　We are looking for a Senior GTM PMM for Higher Education, who will drive the strategy, pricing programs and execution that delivers growth and sales success. You will own the metrics for the Creative Campus program and performance management, proactively engaging the wider team to resolve challenges as well as to accelerate and build on success.

　　Key Responsibilities

　　Drive roll-out and increase adoption of the Creative Campus Program WW through faculty training and student community programs.

　　Collaborate with XF Teams (Marketing, Sales, Finance, Operations, Pricing Operations and Product teams) to develop and execute plans that deliver quarterly and annual sales goals

　　Work with XF teams to create and drive global demand for scaled value-adds and programs supporting broad full student coverage within institutions

　　Obsess over business goals and finding opportunities for improvement and drive multi-functional teams to deliver against long-term customer growth goals

　　Collaborate with the Analytics teams to understand trends in the business and develop insights that translate into impactful recommendations for growth

　　Partner with Marketing to establish and operate campaign measurement frameworks that deliver hyper growth for Creative Cloud and Express products

　　Engage with country and regional leaders around the world to localize and prioritize GTM strategy and implementation for regional success

　　Qualifications/Experience

　　8+ years GTM or Product Marketing experience

　　Customer-first orientation, with experience working on B2B/SAAS products or services

　　Genuine desire to have your impact measured in real-world metrics that correlate to near term and longer-term sales success

　　Successful in dynamic environments, rapidly anticipating and adapting to shifting priorities

　　Experience working in cross-functional multidisciplinary teams to launch impactful business initiatives in a fast-paced global environment

　　Customer-centric approach and desire to be a voice of our customers within Adobe

　　Ability to influence and align cross-functional teams toward common goals with a collaborative team

　　Exceptional, clear, and empathetic communication and presentation skills

　　Strong work ethic, combining bias toward action with innovative thinking

　　Education, education technology, and SaaS B2B experience preferred

　　Global cultural awareness and experience with in-region teams

　　Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $100,100 -- $200,200 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

　　At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

　　In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

　　Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more.

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　　Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.