Job Summary:
JOB DESCRIPTION – Senior Director, Product Analytics and Insights
Location: Remote - North America
Division: Insights and Analytics
Line Manager: VP, Research, Analytics, and Insights
Contract Terms: Full-time/Regular
Job Family: MK- Marketing Analytics
Job Level: M5 – Senior Director
THE TEAM
The Insights and Analytics Team at Ticketmaster is a highly skilled and collaborative team that identifies opportunities for improvements to product features and drives overall revenue by innovating new ways to look at data and providing analysis and insights. Members of the Insights and Analytics Team partner with business teams across multiple functions including Product, Design, Sales, Marketing, Strategy, & Finance providing analyses covering fan insights, ticket sales, shopping behavior, site analytics, incremental revenue streams, venue/client analysis, and customer lifetime value.
THE JOB
We are in search of an experienced Senior Director of Product Analytics and Insights. As the Senior Director of Product Analytics and Insights, you will lead a dynamic team responsible for providing actionable data insights that drive product development and enhance the overall fan experience. You will oversee high-impact initiatives from the outset and will be expected to lead, train, motivate, and develop employee skills in working with complex data sources, multiple tools, and analytical rigor.
BENEFITS & PERKS
Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:
HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
WEALTH: 401(k) program with company match, Stock Program Reimbursement
FAMILY: New parent programs & support including caregiver leave and infertility support
CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
OTHERS: Volunteer time off, crowdfunding network
WHAT YOU WILL BE DOING
Spearhead the development and execution of a comprehensive product analytics strategy aligned with overarching business goals.
Provide visionary leadership to the analytics team, fostering a culture of innovation, continuous improvement, and data-driven decision-making.
Collaborate seamlessly with cross-functional teams to define and measure key product metrics that directly contribute to and align with the organization's strategic objectives.
Utilize advanced data analysis techniques to uncover trends, patterns, and growth opportunities, delivering actionable insights to drive informed product strategy.
Lead the conceptualization, development, and implementation of cutting-edge analytics tools and methodologies, enhancing the organization's data-driven decision-making processes.
Work closely with key stakeholders to deeply understand business requirements and translate them into sophisticated analytical solutions.
Establish and nurture strong relationships with internal stakeholders and counterparts within the Insights and Analytics NA organization.
Collaborate with Global Product, Design, and Marketing teams to develop and execute a comprehensive learning agenda that aligns with global business initiatives.
Position the product analytics team as a pivotal strategic partner, providing actionable insights that drive the development and implementation of new business initiatives.
Partner with the research team to triangulate and understand our fans’ needs, providing invaluable insights that guide stakeholders in making well-informed business decisions.
Collaborate with other Analytics and Insights leads to develop industry best practices, establish robust analytics processes, and mentor analysts to elevate the overall analytics and research functions.
Lead the assessment of existing product analytics solutions, strategically determining when and how to leverage analytics vendors to enhance capabilities.
Oversee the network of vendors, contractors, and platforms, ensuring seamless integration and optimal performance.
WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)
Bachelor's degree in a quantitative field + advanced degree (Master's or equivalent) preferred.
Extensive leadership experience in product analytics, with a proven track record of over 12 years, demonstrating progressive growth in senior managerial positions within the entertainment or e-commerce industry.
Advanced proficiency in data analysis tools and programming languages (e.g., SQL, Python, R).
Broad and deep experience with a variety of product analytics platforms and tools (e.g., Adobe Analytics, Google Analytics, Monetate, Contentsquare, Mixpanel, Heap).
Excellent communication skills with the ability to distill and articulate complex analytical findings to non-technical stakeholders.
Proven ability to design and execute complex experimental product tests, ranging from AB to Multivariate tests, contributing directly to data-driven decision-making processes.
Comprehensive experience with third-party web and mobile analytics tools, ensuring a holistic and integrated approach to data analysis.
Act as a thought partner with executive leadership and cross-functional teams, leveraging over a decade of experience to provide strategic insights that drive overall business success.
Proven leadership experience, spanning more than a decade, showcasing the ability to guide and inspire teams toward strategic goals.
Demonstrated ability to foster innovation within the analytics function, staying abreast of industry trends and adapting strategies accordingly.
Deep knowledge of industry-specific challenges and opportunities, particularly in the context of entertainment or e-commerce.
Proven experience in collaborating across diverse teams and a global perspective in addressing analytics challenges.
YOU (BEHAVIORAL SKILLS)
Ability to partner with stakeholders understand their use case, develop analytical frameworks, and provide data driven strategic business insight
Strong interest and skills in problem solving and issue resolution
Entrepreneurial spirit, comfortable with ambiguity, and eager to drive improvement
Ability to thrive in a fast-paced environment and embrace and drive change
LIFE AT TICKETMASTER
We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.
Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.
We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
Our work is guided by our values:
Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.
Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team
Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent
Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive
EQUAL EMPLOYMENT OPPORTUNITY
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
Ticketmaster strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Ticketmaster will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Ticketmaster also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Ticketmaster will also provide reasonable religious accommodations on a case-by-case basis.
HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Ticketmaster may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
The expected compensation for this position in California is:
$178,000.00 USD - $224,000.00 USD
The expected compensation for this position in Colorado is:
$178,000.00 USD - $224,000.00 USD
The expected compensation for this position in Washington is:
$178,000.00 USD - $224,000.00 USD
** Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law, t he Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules, and the Washington Equal Pay and Opportunities Act. It is estimated based upon what a successful California or Colorado applicant or an individual working in this position in the state of Washington would be paid. It assumes that the candidate will be in California, Colorado, or Washington or perform the position from California, Colorado, or Washington. Similar positions located outside of California, Colorado, or Washington will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California, the CO EPEWA , and Washington Laws, a potential new employee’s salary history will not be used in compensation decisions.
About Us
Recognized three years in a row by Great Place to Work® and named one of People Magazine’s top 50 Companies that Care, Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.
We recognize that our most important assets are our employees, the rock stars who keep the live experience going. Generous vacation, healthcare, and retirement benefits are just some of the great perks we offer to support our global workforce of more than 38,000. For any stage in your career, our many unique benefit programs are designed to help you live life to the fullest. We offer student loan repayment to support recent grads, six months of paid caregiver leave to support new parents, perks like Roadie Babies (bring your little ones & a caretaker along with you on work trips) and Music @ Home (stipend to cultivate your little ones’ music interest), and tuition reimbursement to fuel your ongoing professional development. Plus, working for the world's largest live event and ticketing company means you'll have access to free concerts, festivals, sports games, and more through our exclusive employee ticket concierge.
There is no bigger stage for your career. See what your future looks like at Live Nation Entertainment.