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　　Job Category

　　Marketing & Communications

　　Job Details

　　About Salesforce

　　We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.

　　We are looking for a high-performing marketing paid media leader to drive the strategy, execution, and optimisation of Salesforce's paid media programs across our EMEA regions. Reporting to the VP of Media, this role will orchestrate media planning, experimentation, delivery and optimisation across our portfolio of products. This is a highly strategic and analytical leader who will successfully drive revenue through all paid media channels including Paid Social, Display, Content Syndication, etc, setting programs up for successful execution across our prospect-to-revenue framework and driving continued growth for the business.

　　This leader will build and lead a team of media strategists and executioners and oversee all in-house paid media operations focused on engaging, acquiring, and accelerating prospects across their journey to customers in APAC. This leader will co-create regional operating models, and create best in class partnerships across EMEA Field Marketing, Global Product marketing, Global Brand Marketing, Global MASH, (AMER APAC & LATAM) Media Teams, EMEA Procurement and Finance.

　　The ideal candidate has tenured B2B SaaS marketing experience managing $10M+ media budget, covering multiple product and EMEA geography pairings with quantifiable impact on pipeline and revenue. Likewise this candidate has deep ROAS and ROI optimisation expertise across a diverse set of direct-response media channels.

　　This leader will be capable of setting a bold vision, creating a comprehensive strategy, executing with excellence, and using complex data to achieve success and foster an environment of continuous testing and improvement.

　　Responsibilities:

　　Define, create, and optimize diverse paid media strategies (awareness, demand generation & capture, inbound, ABM, etc) that drive new customer acquisition, expand existing customers across our EMEA regionProvide leadership and expertise to drive/inform long term strategy and vision for paid media for established and emerging markets in the EMEA regionOversee the day-to-day management of paid media operationsBuild and develop a team of media strategists & executioners:

　　establishing the scope, resourcing, and approach of the regional media team and full-funnel media programs.maintain and grow a strong performance marketing team culture and moralemanage and train and lead the Seniors & Analysts particularly their performance mindsetdevelop our team through a deliberate approach to career and performance managementguide the day-to-day activities of teamIntroduce and coordinate cross-team knowledge sharingOwn and oversee the paid media practice, resources and vendors to ensure excellence in execution and maximum ROAS.Develop a long-term approach to advancing media capabilities and competency in supporting, implementing, optimizing and working within AdTech (CRM, automation platforms, AI,etc.)Act as a strategic thought leader to regional marketing leadership to deliver data-driven recommendations on key opportunities for growth and efficiencyWork with Marketing leaders to identify and track joint goals around funnel leads, pipeline revenue, sales opportunities, and conversionSupport the evolution of key channel reports (ROI, LTV, ROAS, CAC:LTV) to measure campaign performance and pacing against targets real-time

　　Qualifications

　　Senior paid media leader specialised in B2B full funnel marketing driving marketing sourced pipeline and achieving business outcomes across key Asia Pacific marketsDemonstrated years of B2B marketing experience managing full spectrum of paid media activities : performance marketing strategy, mixed media modelling, financial planning, digital experience design, campaign execution, analysis, and reportingTrack record in building and scaling paid media capabilities and driving paid media organisational transformationExpert analytical skills with deep understanding of mixed media modelling, measurement, multi-touch attribution, and full funnel media planningBuilder and driver of change management in a fast paced and dynamic organisationTrack record in outstanding business partnering with demonstrated years of cross-functional experience working across Marketing, Sales, and Product teams to unify planning and impactExpertise with digital media analytics tools, automation, AI, and data visualisation as applied to performance marketing, data, and analytics.Excellent ability to convey complicated and nuanced insights in accessible language to relevant stakeholdersExpertise with AdTech: Program Platform, Ad Server, DSP, CDP, and Ad Verification toolsExperience managing a team of 5+ or more professionalsProven in-house leadership abilities, capable of managing a team of at least 4 direct managers and individual contributors from the startProven team transformation experience in hiring, retaining and coaching a team for peak performance

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