Description

　　We are hiring a Senior Digital Marketing Specialist to support our Turkiye talent acquisition marketing efforts, and we are looking for someone who has experience in planning, optimizing, and reporting for our digital marketing campaigns. At EPAM, we recognize that our people are the source of our success, and we are committed to helping them achieve all their goals by offering numerous opportunities for skill development, career progression, a supportive work environment and working on high-impact projects.

　　#LI-BM3

　　What You'll Do Play a key role in our Turkiye talent marketing team which is focused on attracting talented professionals to meet the fast growth and hiring demand of our business. You will have the opportunity to get creative in building our local brand in Turkiye, to attract all levels of technology talent Work closely with our stakeholders in the Global Marketing team and the Talent Acquisition team to coordinate our marketing efforts by filling up digital marketing briefs and coordinating the processes Reporting to the Marketing Lead in Turkiye, you will support, influence, and provide expertise in all our employer branding efforts Manage digital marketing operations with a focus on paid and unpaid channels (LinkedIn, Instagram, Google Ads etc., campaign setup and optimization, audience strategy, creative briefing) Generate leads in the form of registrations and applications for our various technology events and hiring campaigns Optimize and A/B test our marketing campaigns and channel performance; create action plans to improve results Create dashboards in Looker Studio or other BI tools, analyze and report the results and effectiveness of our marketing initiatives Meet with Recruiters and other internal stakeholders to identify new promotional opportunities Stay up to date with industry trends and best practices in the tech advertising industry, bringing innovative ideas and strategies to the team What You Have

　　4+ years of experience in digital marketing Good communication skills in English Strong understanding of performance marketing channels and experience optimizing campaigns by relevant KPIs such as CPA, CPL, ROI etc Paid Advertising Management: Set up and monitor paid ad campaigns on platforms like Meta and Linkedin. Knowledge and hands-on experience in Google Analytics, Meta Ads, Google Tag Manager Analytics and Reporting: Utilize Google Analytics 4 (GA4) and GA Analytics to analyze and interpret campaign data. Adjust based on conversion rates and campaign analytics. Deliver reports on the performance of our campaigns. Dynamic report creation using tools like Google Data Studio Strong communication and teamwork skills Self-motivated and eager to learn about technological developments Creative thinker, proactive and problem-solving attitude Excellent analytical and data-driven mindset Solid project management skills with the ability to manage multiple projects and priorities at one time in a fast-paced environment Real passion for innovative technology and creative ways to connect with your target audience Nice to have Experience working with talent marketing teams in fast-paced environments Understanding of content operations and having experience working in social media, audiovisual content generation, and copywriting We Offer Build a global career with international projects and clients Stay ahead in your career by working with diverse and cutting-edge technologies Remote & flexible working schedule Competitive compensation in USD, regular assessments, and salary reviews Amazing learning and development opportunities: Hard & soft skills internal training courses, mentoring programs, and free access to over 2,500 in-house courses and over 18,000 on LinkedIn learning Relocation opportunities within our offices in 50+ countries