Overview
PepsiCo is a global food and beverage leader operating in more than 200 countries with a product portfolio that includes 22+ world-famous, billion-dollar brands. From Mountain Dew to Doritos, Gatorade to Quaker, we make hundreds of enjoyable foods and beverages that are loved throughout the world. Innovation is a critical way we impact the market, as well as communities around the globe. We believe there is value in products, people, and the planet. And we strive to make a difference by creating solutions that leave a lasting positive footprint.
Category Leadership:
Demand Accelerator is a team that represents a transformation of Shopper Insights, Shopper Marketing, Category Leadership, and Space Engineering resources to support Sales and Marketing plans for enterprise, national, and regional customers across the PepsiCo portfolio. This approach allows us to build best-in-class capabilities, develop deep functional expertise, and offer focused programs to drive growth with our customers. The Demand Accelerator will help PepsiCo provide our customers with cutting edge data and insights, as well as, personalized solutions to drive incremental growth for both our customers and PepsiCo.
As a Senior Category Manager, you will be responsible for leading the insights agenda for the Quaker Foods portfolio on a leading PepsiCo growth account, DG, as well as the remaining customers in Dollar/Drug, namely DT/FD/WAG/CVS. The primary objectives of the role are to drive accelerated customer growth, drive market share gains, and elevate our customer partnership with industry leading Shopper & Customer Insights. Key accountabilities include leading the Joint Business Planning insights strategy for Quaker Foods, driving internal PepsiCo initiatives for our consumer, and identifying and executing against new whitespace terrains to drive future business growth.
Responsibilities
Help lead insights development and support for the development, implementation and tracking of the Joint Business Plan with Dollar General/DT/FD/WAG/CVS and the PepsiCo Annual Operating PlanEnsure insights and plans drive category growth, market share expansion and financial plan successUtilize information from multiple sources such as 1010, IRI POS, IRI Panel, Numerator and internal research to identify growth opportunitiesDevelop impactful content to convey growth opportunities to internal and external partners across the main levers of our business with focus on assortment, space, promotions, pricing and displaysDevelop strong working relationships with Dollar General, 1010, Internal PepsiCo teams and all relevant business partners
Qualifications
Minimum of 5-7 years of broad CPG, Category Management, and Shopper Insights experienceStrong category management and project management skillsWorking knowledge of syndicated data via IRI and/or Nielsen required. Will work with several data sources in the role.Highly proficient MS PowerPoint, MS Excel, and TableauExecutive communication and cross-functional collaboration skillsCustomer development experience/skill leading customer engagements across multiple levels within customerHigh degree of functional proficiency with Excel, PowerPoint, IRI or NielsenStrategy experience preferred through internal/external consulting, sales strategy and or category leadershipDemonstrated analytical and critical thinking; ability to link strategies and objectives to develop compelling storiesProject management skills, ability to lead multiple projects simultaneouslyStrong leadership skills with the ability to motivate and inspireSoft skills to successfully influence internal and external constituents
EEO Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
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