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Senior Brand Manager, VALORANT
Senior Brand Manager, VALORANT-April 2024
Shanghai
Apr 4, 2025
About Senior Brand Manager, VALORANT

  Brand Management at Riot is focused on our players and fans. Our philosophy is to make it better to be a player: Brand at Riot exists to ensure player trust, inspire fandom and provide meaningful experiences for everything we do in our portfolio.

  As a Senior Brand Manager for the CN Valorant publishing team, you will report to the CN Valorant publishing lead and also work closely with the global Valorant & Valorant Esports publishing team to represent the Valorant brand as a whole in CN.

  Valorant is a global brand. You will partner with global and local across product, creative, production, communication, channel, operation, artists, producers, designers, agency to create, deploy, and lead industry-leading campaigns for Valorant in CN, while also making a global appearance.

  

Responsibilities:

  Determine insights driven goals, develop research programs, and measurement plans in partnership with the insights/strategy team to achieve measurable outcomes that contribute to the meaningful growth of the game via publishing efforts.   Work closely with Global Publishing and Tencent to define publishing vision/objectives, craft best-in-class local publishing strategies, initiate campaign briefs, and ultimately in driving a holistic cross-pillar player journey that encompass both global vision with local-resonated experiences Foster strong relationships and trusts with global stakeholder and local partners. Lead continuous evolvement of cross-team operation model to improve efficiency Create strong partnership with key channels/community to reach, attract and convert target players to Valorant

Required Qualifications:

8+ years experience in brand management and marketing  Experience in brand management and strategy for a gaming, esports, lifestyle, or notable consumer brand. Expertise in planning, developing, and executing successful strategy briefs that inspire creative activations and consumer-led campaigns across a wide array of channels and budgets. Experience partnering with international teams to build brands Experience and strong connection with multi-channel medias Strong connection and experience leading agency partners in delivering successful results for your brand Fluent in Chinese and English, and can drive collaboration across language and culture

Desired Qualifications:

Passion for PC games and STG/FPS genre Great understanding of PC games players behavior and insight globally Experience with global PC games marketing and publishing Deep knowledge of creative production process Understanding of global gaming, mobile gaming and lifestyle marketing trends

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