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Senior Associate, Media Planning
Senior Associate, Media Planning-January 2024
Chicago
Jan 8, 2025
About Senior Associate, Media Planning

  Company Description

  With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

  Job Description

  The Sr. Associate, Planning works cross-functionally with internal teams, vendors, and clients to develop and execute multi-channel media plans. They will help to develop innovative strategies to meet and exceed client business objectives and provide actionable insights and recommendations.

  The Senior Associate will be working closely with the Supervisors and Associates, who as a team will be responsible for managing plan development, cross-team communication, and in-market optimizations.

  Role Objectives:

  Help drive day-to-day innovative strategies to meet and exceed client business objectives

  Provide research for and write media Point-Of-Views (POVs)

  Present media plans and provide plan maintenance including objectives/strategies and updates

  Prepare flowcharts and budgets for media plans

  Assist with optimizing, implementing, and analyzing marketing activities

  Report on key metrics for campaign effectiveness and develop key findings for optimization

  Facilitate the sharing of data and insights among relevant internal parties to inform future strategies

  Foster strong relationships with internal teams and client groups

  Assist with other projects or responsibilities as assigned

  Qualifications

  Bachelor’s degree or higher in marketing, advertising, business, marketing, or equivalent

  1-2+ years of experience in media planning experience across media channels

  Digital media planning experience preferred

  Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting

  Strong organizational, communication, time management, and problem-solving skills

  Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment

  Willingness and eagerness to learn, adopt new technologies and solutions, and take on new opportunities

  Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint

  Experience working within media systems/platforms (Kantar, MOAT, Prisma, ComScore a plus)

  Additional Information

  Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

  The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

  Paid Family Care for parents and caregivers for 12 weeks or more

  Monetary assistance and support for Adoption, Surrogacy and Fertility

  Monetary assistance and support for pet adoption

  Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

  Tuition Assistance

  Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

  Matching Gifts programs

  Flexible working arrangements

  ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

  Business Resource Groups that support multiple affinities and alliances

  The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

  23-9677

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