Home
/
Comprehensive
/
Senior Account-Based Marketing Manager
Senior Account-Based Marketing Manager-March 2024
Jacksonville
Mar 18, 2025
ABOUT CORNERSTONE ONDEMAND
Recruiting and retaining quality candidates is vitally important to successful businesses the world over, which is why Cornerstone OnDemand is dedicated to providing outstanding talent management to o
1,001 - 5,000 employees
Financial Services, Technology
VIEW COMPANY PROFILE >>
About Senior Account-Based Marketing Manager

  Intro:

  Cornerstone’s Americas Field Marketing Team is searching for a Senior Account-Based Marketing (ABM) Manager for Enterprise Markets to develop the ABM strategy, design and execute targeted campaigns and programs that drive pipeline and revenue in the United States and Canada.

  In this high-impact role, you will put your creativity and marketing prowess to work to develop, launch, manage, and measure 1:Few and 1:Many ABM campaigns that help direct sales teams connect with prospects in meaningful ways, increase engagement and breadth with accounts, and contribute to pipeline generation.

  Successful candidates are well versed in full funnel campaign management and a wide variety of digital practices; have experience with account-based tactics; understand the motivations of technical and executive stakeholders, and have a successful track record of achieving Marketing Qualified Account KPIs and pipeline goals.

  In this role you will:

  Define, implement, and communicate ABM strategies and processes for Americas direct sales and marketing teams.

  Own and drive the execution of the ABM strategy for high-priority prospect accounts aligned with pipeline generation goals.

  Work closely with cross functional teams to define target account lists and execute campaigns across all marketing channels.

  Partner with sales and business development teams to maintain best practices for utilization of our ABX tools, including outbound prospecting and follow up efforts related to target account list

  Monitor, track, and report engagement of target accounts and results across all programs and channels. Make recommendations and campaign optimizations based on analysis and results.

  Partner with Portfolio Marketing to craft messaging that engages the buying group at targeted accounts. Map content and campaigns across personas, segments and verticals.

  Ensure timely deployment of initiatives and campaigns by managing stakeholders, budgets, timelines and processes

  Collaborate with cross-functional marketing teams on campaign concepts, content requirements, buyers journey development, and digital marketing execution to ensure pipeline targets are met.

  Interpret campaign performance metrics to best optimize your campaigns.

  You have what it takes if you :

  Dream in demand gen and ABX : 5 - 7 years in Demand Generation for B2B SaaS, with at least 2 years’ experience in ABM.

  Talk martech : Experience with ABM tech stack, i.e., 6sense, Demandbase, ZoomInfo, Marketo, Outreach, etc. Previous experience with LinkedIn Advertising an advantage.

  Dig details : Detail-focused, self-starter with strong cross-functional project management skills. Ability to focus on tactical execution to get the job done.

  Transform problems into solutions : Exceptional quantitative and problem-solving skills. Ability to interpret data, overcome noise and make data-driven decisions.

  Roll up your sleeves : Hands-on experience managing campaigns across multiple platforms

  Communicate like a pro : Excellent written and verbal communication skills with a flair for translating marketing speak for non-marketing audiences.

  Turn questions into answers : Ability to deal with ambiguity in a fast-paced environment with an openness to change course as needed.

  Build relationships easily: Skilled in cultivating trust-based working relationships across different functional teams.

  Love to win : Proven track record of executing effective campaigns that drive pipeline to reach company goals.

  Think marketing can be fun : Energetic and proactive team player with a sense of humor.

  Equal Employment Opportunity has been, and will continue to be, a fundamental commitment at Cornerstone OnDemand. All qualified applicants are given consideration regardless of race, color, gender, age, sexual orientation, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable Federal, State, or Local fair employment laws. If you have a disability or special need that requires accommodation, please contact us at [email protected]

Comments
Welcome to zdrecruit comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
SIMILAR JOBS
BMW New Car Client Advisor
Rick Hendrick BMW Charleston Location: 1518 Savannah Hwy, Charleston, South Carolina 29407 Summary: Sells new or used vehicles at a profit to the dealership, while ensuring customer satisfaction. Sup
Program Manager
Meta Platforms, Inc. (f/k/a Facebook Inc.) is hiring a(n) Program Manager (ref. code REQ-2308-124905) in New York, New York.Salary: $173,107.10/year to $187,000.00/year + bonus + equity + benefits. I
Bakehouse Baker
Bakehouse Baker Rosemount, MN (http://maps.google.com/maps?q=2500+158th+Circle+West+Rosemount+MN+USA+55068) Job Type Full-time Description Valley’s Own Bakehouse is a certified gluten-free bakery loc
Responsable Performance Fournisseurs F/H
Responsable Performance Fournisseurs F/H Company : Safran Aerosystems Job field : Purchasing Location : Tunis , Tunisia Contract type : Permanent Contract duration : Full-time Required degree : Ingén
Investment Operations Analyst (Middle Office)*
We are currently looking for an Investment Operations Analyst for our Delegated Investment Solutions Operations team in the Manilla Office. The team is part of the wider Global Investment Operations
Preschool Teacher Assistant General
Preschool Teacher Assistant General JobID: 7484 Position Type: Student Support Services/ Preschool Teacher Assistant Date Posted: 1/17/2024 Location: College View Elementary    Please see attached jo
People Operations Manager
Job Title:  Manager, People Operations Job Status: Full-time Job Summary: Under general supervision, the Manager of People Operations is responsible for cultivating ACCESS' employer brand as a great
Retail Solutions Advisor – Key Carrier
Overview At Office Depot and Office Max, the Solutions Advisor-Key Carrier is a full-time role, providing “total solutions” to our customers encompassing Technology, Services, Furniture and Print off
Plant Human Resources Generalist
A great job-and a great future-awaits you at Smithfield Foods. As the world's largest pork processor and hog producer, we're a $16-billion global food company with more than 63,000 employees worldwid
DPI Facilities Engineer
Job TitleDPI Facilities Engineer IOrganization NameInvaGen Pharmaceuticals, Inc.LocationHauppauge, NYEmployment Type Full Time Salary Range(Base/salary)$ 65k - $75kBenefitsIn addition to a fulfilling
Copyright 2023-2025 - www.zdrecruit.com All Rights Reserved