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Search Engine Marketing Manager - SEA
Search Engine Marketing Manager - SEA-September 2024
Amsterdam
Sep 21, 2024
ABOUT MIRO
Miro is an online collaboration platform that enables remote teams to work together.
1,001 - 5,000 employees
Consumer Goods & Services, Technology
VIEW COMPANY PROFILE >>
About Search Engine Marketing Manager - SEA

  About the Team The Performance Marketing team is one of the main drivers of Miro's rapidly scaling growth, giving tangible results to our international expansion by advertising in more than 130 countries.

  The Paid Search (PS) team is part of the overarching Growth Marketing function and partners very closely with other teams within this organization, such as partnering the CRO team to launch landing page experiments, synthesizing organic and paid insights with SEO, using lifecycle marketing to develop new audiences, and creating a search brand lift study with Video.

  Additionally, the team collaborates with other functions. These include adding new paid search metrics to our reporting stack with Analytics, target-setting with Strategic Finance, formulating new outstanding buying reasons in our ad copy with Product, and examining the impact of our TV campaign with Brand Marketing on paid search.

  Each role at Miro is based at one of our physical hubs, and we look for talent who wants to be part of these local, collaborative communities. Mironeers work in a hybrid model, with 3 days a week in office culture as our baseline.

  About the Role As the Search Engine Marketing Manager, you will become a part of a team creating the growth engine for Miro. You will have the opportunity to shape the PS strategy and operations. You will be aligning your budget, strategies, and your team initiatives with the broader organization roadmap and goals, and prioritizing them accordingly. Exciting, isn’t it?!

  This role is a unique opportunity to join a fast-growing organization and leave your mark as the team scales up, lay the foundation for the SEA team, and help the organization's growth!

  This role reports directly to our PS Team Manager and this person will work closely with outstanding individuals across other acquisition channels.

  What you’ll do Scale and optimize our paid search campaigns while meeting our desired payback period Form hypotheses, design and implement experiments, collect data, apply findings to increase the ROI of your campaigns, and share these takeaways with the team and the organization Work at the epicenter of industry-defining projects such as automation, bidding intelligence, experimentation, data integration, reporting & insights, alpha’s and beta’s, and search personalization The SEA Manager will play a key role in deciding and implementing the paid search roadmap Find opportunities by analyzing large amounts of data and implement tailored actions to reach our objectives. Organizing paid search data, making it understandable, and communicating it to your key collaborators What you’ll need 3+ years of full-time experience running PS campaigns for web performance (not app), optimizing to return on investment. That means being well-versed in performance marketing, online customer acquisition, and conversion optimization. Besides that, staying up-to-date with the latest trends and best practices in SEA Highly collaborative, team-oriented, and empathetic—driving key cross-functional projects within paid search Opinions are good, data is better. Your decision-making is based on experimentation and data: data is the only barometer to verify whether campaigns are moving in the right direction or not. That comes with strong analytical skills and the ability to structure and run experiments and analyze large sets of data and numbers Accuracy is your priority. Your ads are being seen by millions of users every week all over the globe. A small change can lead to extraordinary impact and this is a central tenet to your way of working In your daily work, you apply the Pareto principle. You understand that one of the key factors to success in paid search is prioritizing work based on business impact. Bias for action. This SEA manager should be comfortable with making big decisions fast and autonomously. You have the urge to get things done and elevate paid search to a top level What's in it for you Competitive equity package Medical insurance coverage Lunch, snacks and drinks provided in the office Wellbeing benefit and WFH equipment allowance Annual learning and development allowance to grow your skills and career Travel allowance for your commute Opportunity to work for a globally diverse team Inspiring workplace in the heart of Amsterdam About Miro Miro provides a visual workspace for innovation that enables distributed teams of any size to dream, design, and build the future together. Our mission is to empower teams to create the next big thing by creating a place where teams can create together seamlessly, regardless of location. 

  Today, more than 50 million users in 180,000 organizations including Nike, Ikea, Deloitte, WPP, and Cisco depend on Miro to improve product development collaboration, to speed up time to market, and to make sure that new products and services deliver on customer needs.

  Miro's visual workspace enables distributed teams to come together to synthesize information, develop strategy, design products and services, and manage processes all throughout the innovation lifecycle. When you look at a Miro Board, you can see hundreds of collaborators moving through the space as named cursors on the screen designing, contributing ideas, providing feedback, and co-creating together with shared tools and information. 

  Everyone in Miro has access to the same shared capabilities designed for innovation including diagramming, wireframing, real-time data visualization, and built-in support for agile practices. Miro's workspace is integrated with more than 130 other applications including Jira, Azure DevOps, Asana, Zoom, Slack, and Teams, many of which offer two-way integrations and can be dynamically updated directly from Miro.

  Miro enables organizations to accelerate time to market and ensure continuous alignment with customer needs and company strategy. In most organizations, Miro is used by product development teams looking for a new, better way to drive innovation. However, we see more teams including marketing, sales, management consulting, architecture, creative design, and HR that are increasingly applying innovation methodologies such as design thinking and agile practices and adopting Miro for this work.

  Check out more about life at Miro: 

  Youtube: https://www.youtube.com/@lifeatmiro Blog: https://miro.com/careers/life-at-miro/all/ Instagram: https://www.instagram.com/wearemiro/ At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.

  Miro handles and uses personal data of job applicants in line with its Recruitment Privacy Policy found here. 

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