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Retail Salesperson
Retail Salesperson-April 2024
Winter Haven
Apr 16, 2025
About Retail Salesperson

  Company Overview

  Bridgestone Retail Operations (BSRO) is part of Bridgestone Americas and employs over 22,000 teammates in North America. BSRO operates more than 2,200 company-owned stores, including Firestone Complete Auto Care, Tires Plus and Wheel Works locations. With locations across North America and more than $3 billion in tire and auto service sales, Bridgestone Retail Operations is the right place to build a career.

  Whatever role you fill, when you represent the Bridgestone name, you are a valued teammate, and part of our larger mission to “Serve Society with Superior Quality.” We start by offering each teammate more than just competitive pay. We provide formal training, performance incentives, paid vacation and holidays, competitive healthcare packages for full-time and part-time employees, and a 401k plan to help build towards your future.

  We believe people can only provide superior service and quality to others when they are allowed to bring their whole self to work and know they are supported. We believe in championing all perspectives, individuals and teams because we understand the importance of seeing the world and our business through many different lenses. We are building a team as diverse as the world we serve. So, show us what you’re made of. Show us the smart stuff, the tough stuff, the bold, beautiful and brave stuff. Because who you are is what we need.

  Job Category

  Retail

  Position Summary

  Introduce tire products and automobile repair/maintenance services to customers in person and/or with other store associates to help maximize total sales, store profits, and customer satisfaction, loyalty, and retention.

  Responsibilities

  The responsibilities and duties of this role include, but are not limited to:

  Selling and Sales Promotion (65% of time)

  Personally handles customer needs in areas of sales, service, complaints, adjustments, etc.

  Contacts customers, particularly in service department, to assess needs for tires and car service to close sales opportunities.

  Checks tickets, making sure all tires on every vehicle are inspected and customers needing tires are asked to buy.

  Solicits and promotes customer use of CFNA Credit Card as frequently as possible.

  Introduces new products to achieve appropriate sales.

  Keeps tire selling area and tire displays clean and properly set up at all times. Ensures that correct tires are on display, with correct display materials. Assures store environment exhibits a clean and professional image.

  Follows and executes appropriate CSDS steps

  Administers sales promotion programs.

  Using display and advertising materials provided, sets up inside and outside displays, including special “as advertised” displays to create continuous emphasis on merchandise offered during promotions, and takes them down after promotion.

  Assists store manager in attaining Store Team Budget objectives and contributes with personal attainment.

  Makes tire adjustments and settles customer complaints or refers those not finalized to Store Manager.

  Directly handles customers in areas of sales, service, complaints, adjustments, etc., including greeting and handling customers to conclusion in store and over telephone:

  Handles customer complaints and tire adjustments.

  Develops customer loyalty and retention through relationship selling.

  Grows profit through service or tire recommendations as needed by the customer, including alignments, flushes, scheduled maintenance services, etc.

  Recording (15% of the time)

  Enter customer invoices, credit tickets, etc.

  Operates P.O.S. terminal

  Maintains monthly and perpetual inventory accuracy

  On a limited basis, performs operating functions as necessary, accepts payments, furnishes information, takes orders, etc.

  Information Coordination (10% of the time)

  Assists manager during store meetings with all teammates to cover current advertising and promotion.

  Shops competition and keeps other teammates informed on what competition is advertising.

  Miscellaneous Functions (10% of the time)

  Opens and/or closes the store as required and directed, which includes cash control and asset protection.

  Attends all store, area, and special meetings as required by store or area management.

  As needed, helps to unload merchandise shipments, changes and balances tires in the service department (after appropriate training), constructs store displays, and performs other duties that are necessary to meet customer relationship requirements.

  Practices courtesy, honesty, and good judgment with all customers and store teammates.

  Other duties and tasks as assigned by store or area manager.

  PREFERRED QUALIFICATIONS

  2-year degree or non-traditional education through training program completion, certification, or other exhibiting the growth mindset that is needed in this candidate

  PHYSICAL DEMANDS

  Customer Service

  Sales floor counters are between (39in. & 44in.)

  Paperwork and printers are between (18in. & 39in.)

  Operate computer to look up parts and materials as well as invoice customers

  Work directly with customers throughout the day

  Retail locations can see between 15 and 55 customers per day depending on the location\

  Store Displays

  Setup and take down outside tire rack requiring (45 lbs.) of force to push down on jack to lift rack and (30 to 65 lbs.) to push/pull rack in and out of the store

  Stack tires outside store for displays between (1in. & 72in.)

  Tires on wall displays are between (1in. & 75in.)

  Tires can weigh between (11 lbs. & 72 lbs.) with the average at (27 to 35 lbs.)

  Setup and take down signs outside the store as needed

  Spray tires with black paint prior to putting on display to cover manufacturing lines

  Store Upkeep

  May setup and take down outside tire rack requiring (45 lbs.) of force to push down on jack to lift rack and (30 to 65 lbs.) to push/pull rack in and out of the store

  May stack tires outside store for displays between (1in. & 72in.)

  Store displays are between (1in. & 75in.)

  Tires can weigh between (11 lbs. & 72 lbs.) with the average at (27 to 35 lbs.)

  Setup and take down signs outside the store as needed

  Spray tires with black paint prior to putting on display to cover manufacturing lines

  Use a dry mop or broom if needed to keep the floor clean

  Stock paper products and soap in the restrooms

  Use rags or paper towels and spray bottles to keep displays, counters, and other areas clean

  All cleaning supplies and paper products weigh less then (5 lbs.)

  Store Deliveries

  Tire deliveries contain between 90 & 400 tires 1 time per week depending on the retail location

  Storage racks are between (4in. & 106in.)

  Depending on the retail location, tires can be stored in the following manner:

  Stack tires on carts between (1in. & 72in.) to take to storage. Then place in storage racks.

  Roll tires to storage and place in storage racks

  Roll tires to storage and place on a conveyor between (18in. & 43in.) then into racks

  Roll tires to storage and place into stacks

  Tires weigh between (11 lbs. & 72 lbs.)

  Majority of tires weight between (27 lbs. & 35 lbs.)

  Shop Floor

  Opening doors requires (20 to 45 lbs.) of lifting force

  Closing doors requires (20 to 80 lbs.) of pulling force without the use of body weight

  Drive customer vehicles

  Pull new tires for customers weighing between (11 lbs. & 72 lbs.) with the majority between (27 & 35 lbs.)

  Tire racks are between (4in. & 106in.) with ladders and step ladders available depending on the store

  Supplies are between (5in. & 112in.) with ladders and step ladders available depending on the store

  Supplies weigh between (1 & 42 lbs.)

  WORK ENVIRONMENT

  Daily duties involve working within a 3 to 25-bay retail automotive service store. Stores are open 7 days per week, 75 – 91 hours and constant adjustments in service staffing levels are required to match the sales/work flow. The Retail Salesperson works with teammates in area of the store which have:

  Cold work environment in the winter with cold cement floor.

  Hot work environment in the summer.

  Need for continual implementation/maintaining of all Safety & Health and environmental policies with knowledge, skill and good judgment.

  Minimum Qualifications

  High School Diploma or equivalent

  2-years of consumer retail sales experience

  Must be able to communicate with and assist customers in the areas of sales and complaints to ensure customer retention and loyalty

  Problem solving as it relates to customer complaints

  Must have a valid automobile driver’s license at all times and be able to drive customer and company vehicles

  Must complete and maintain all of the current and required BSRO store education courses & modules required for this position

  Bridgestone is proud to be an Equal Employment Opportunity / Affirmative Action employer. It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.

  Employment Eligibility

  If hired, a Form I-9 Employment Eligibility Verification must be completed at the start of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment.

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