Home
/
Comprehensive
/
Research & Go-to-Market Sr. Manager
Research & Go-to-Market Sr. Manager-April 2024
Basking Ridge
Apr 4, 2025
About Research & Go-to-Market Sr. Manager

When you join VerizonVerizon is one of the world's leading providers of technology and communications services, transforming the way we connect around the world. We're a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together-lifting up our communities and striving to make an impact to move the world forward. If you're fueled by purpose, and powered by persistence, explore a career with us. Here, you'll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.

What you'll be doing...

As a Sr. Manager on the consumer Home Joint Mobile + Home Value Proposition Strategy team, you will be responsible for driving growth through new value propositions. You will have ownership of developing research and actionable insights that evolve the products and services we offer to home and joint customers and will work collaboratively across the extended organizations covering Consumer Marketing Insights (CMI), Integrated Marketing, Go-to-Market, Go-to-Channel, Learning Development, CMO, CXO, product marketing, content partnerships, and others - to make concepts a reality.

You will have accountability for leveraging research and insights to brief in partner teams ensuring consumer messaging and frontline training are informed by data-driven strategies that are differentiated and compelling to drive household acquisition, total customer profitability, and lifetime value. In order to do so successfully, you'll be the center of excellence with deep insights on customer needs, market trends, industry dynamics, and business objectives. The value propositions you help develop will serve our existing consumer Home Joint Mobile + Home businesses and products, as well as exciting emerging service areas in streaming video and entertainment, gaming, Wi-Fi home coverage, and more.

Position Responsibilities

Design, execute, and leverage consumer market research and competitive analysis, as well as industry benchmarking inside and outside of the Verizon footprint.

Analyze and extract actionable insights from research studies to inform business strategy and financial assumptions.

Lead the development of consumer messaging rooted in research to launch new value props or evolve current solutions through cross-functional partnerships with Integrated Marketing, Go-to-Market, CMO, CXO and others.

Be the point of contact for the Go-to-Market process including all internal channel communications and training requirements.

Craft and deliver executive-level presentations to visualize and socialize information with clarity.

Stay up-to-date with industry trends, emerging technologies, and competitive landscape to drive innovation.

You'll need to have:

Bachelor's degree or four or more years of work experience.

Six or more years of relevant work experience.

Experience defining and analyzing qualitative and quantitative consumer research.

Even better if you have one or more of the following:

Experience developing strategic creative marketing briefs, ideally in a marketing agency or similar environment.

Familiarity with frontline training and sales channel communications.

Superior verbal, written, and presentation communication skills.

Demonstrated ability to participate in a positive, growth-oriented team culture, where individual contributors thrive and continuously improve their skills.

A high level of curiosity and an investigative mindset with an attention to detail, a tenacity of thought and the flexibility to adapt to new challenges.

If this role sounds like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.

Where you'll be workingIn this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.Scheduled Weekly Hours40Equal Employment Opportunity We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $130,000.00 and $241,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.

AdvertisementEqual Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our page to learn more.

Comments
Welcome to zdrecruit comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
SIMILAR JOBS
Senior Manager, Global Strategic Sourcing – Fleet
Brinks Texas License #C00550 The Brink’s name is a promise to respect the trust we’ve earned in over 150 years in business. Every employee honors that promise by offering the highest levels of servic
Senior Civil Engineer - Renewable Energy
Company Description At AECOM, we’re delivering a better world. We believe infrastructure creates opportunity for everyone. Whether it’s improving your commute, keeping the lights on, providing access
Physical Therapy Assistant / PTA - PRN
Position: Physical Therapy Assistant / PTA Hours: PRN Setting: Continuing Care Retirement Community Location: Presbyterian Village Austell -Austell, GA If you have a true heart for caring, you’ll be
Highway Maintenance Worker 1/Highway Maintenance Worker Trainee 1/Highway Maintenance Worker Trainee 2(Region 4- Wayne County)
Agency Transportation, Department of Title Highway Maintenance Worker 1/Highway Maintenance Worker Trainee 1/Highway Maintenance Worker Trainee 2(Region 4- Wayne County) Occupational Category Skilled
Laborer Trench Plow
Overview and Essential Functions Overview and Essential Functions Are you looking for an opportunity to make a difference? Do you enjoy working outside in all kinds of weather? Then you may have foun
Counsel, Litigation and Employment - 111481
Counsel, Litigation and Employment - 111481 DESCRIPTION/RESPONSIBILITIES:Arconic is currently in search of a Litigation Counsel to join their legal team in Pittsburgh. This position will report to th
AE&I Lead
Want to build a stronger, more sustainable future and cultivate your career? Join Cargill's global team of 155,000 employees who are committed to safe, responsible and sustainable ways to nourish the
Senior Scientist, Statistical Programming
Provide support to statistical programming activities for late stage drug clinical development projects. Develop and execute statistical analysis and reporting deliverables (e.g., safety and efficacy
Simulation Technician
About Akron Children's HospitalAkron Children's Hospital has been caring for children since 1890, and our pediatric specialties are ranked among the nation's best by U.S. News & World Report. Wit
Retail Associate
Our values start with our people, join a team that values you! We are the nation’s largest off-price retailer with over 2,000 stores, and a strong track record of success and growth. Our focus has al
Copyright 2023-2025 - www.zdrecruit.com All Rights Reserved