Home
/
Comprehensive
/
Research & Go-to-Market Sr. Manager
Research & Go-to-Market Sr. Manager-January 2024
Basking Ridge
Jan 27, 2026
About Research & Go-to-Market Sr. Manager

When you join VerizonVerizon is one of the world's leading providers of technology and communications services, transforming the way we connect around the world. We're a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together-lifting up our communities and striving to make an impact to move the world forward. If you're fueled by purpose, and powered by persistence, explore a career with us. Here, you'll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.

What you'll be doing...

As a Sr. Manager on the consumer Home Joint Mobile + Home Value Proposition Strategy team, you will be responsible for driving growth through new value propositions. You will have ownership of developing research and actionable insights that evolve the products and services we offer to home and joint customers and will work collaboratively across the extended organizations covering Consumer Marketing Insights (CMI), Integrated Marketing, Go-to-Market, Go-to-Channel, Learning Development, CMO, CXO, product marketing, content partnerships, and others - to make concepts a reality.

You will have accountability for leveraging research and insights to brief in partner teams ensuring consumer messaging and frontline training are informed by data-driven strategies that are differentiated and compelling to drive household acquisition, total customer profitability, and lifetime value. In order to do so successfully, you'll be the center of excellence with deep insights on customer needs, market trends, industry dynamics, and business objectives. The value propositions you help develop will serve our existing consumer Home Joint Mobile + Home businesses and products, as well as exciting emerging service areas in streaming video and entertainment, gaming, Wi-Fi home coverage, and more.

Position Responsibilities

Design, execute, and leverage consumer market research and competitive analysis, as well as industry benchmarking inside and outside of the Verizon footprint.

Analyze and extract actionable insights from research studies to inform business strategy and financial assumptions.

Lead the development of consumer messaging rooted in research to launch new value props or evolve current solutions through cross-functional partnerships with Integrated Marketing, Go-to-Market, CMO, CXO and others.

Be the point of contact for the Go-to-Market process including all internal channel communications and training requirements.

Craft and deliver executive-level presentations to visualize and socialize information with clarity.

Stay up-to-date with industry trends, emerging technologies, and competitive landscape to drive innovation.

You'll need to have:

Bachelor's degree or four or more years of work experience.

Six or more years of relevant work experience.

Experience defining and analyzing qualitative and quantitative consumer research.

Even better if you have one or more of the following:

Experience developing strategic creative marketing briefs, ideally in a marketing agency or similar environment.

Familiarity with frontline training and sales channel communications.

Superior verbal, written, and presentation communication skills.

Demonstrated ability to participate in a positive, growth-oriented team culture, where individual contributors thrive and continuously improve their skills.

A high level of curiosity and an investigative mindset with an attention to detail, a tenacity of thought and the flexibility to adapt to new challenges.

If this role sounds like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.

Where you'll be workingIn this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.Scheduled Weekly Hours40Equal Employment Opportunity We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $130,000.00 and $241,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.

AdvertisementEqual Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our page to learn more.

Comments
Welcome to zdrecruit comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
SIMILAR JOBS
Medical Supply Tech (Sterile Processing)
Summary This position is located within the Sterile Processing Service in the North Florida/South Georgia Veterans Health System. Sterile Processing covers five locations including, Gainesville Medic
Summer Teachers - Reading - 6-8
REMEDIAL/MAKEUP - READING activities and support for Grades 6 - 8 DATES & SUMMER HOURS: June 12 - June 28 Wednesday, June 12 - set up day; 7.5 hours Monday, June 17 - Friday, June 21; 3.75 hours
Retail Associate
Our values start with our people, join a team that values you! We are the nation’s largest off-price retailer with over 2,000 stores, and a strong track record of success and growth. Our focus has al
Senior Manager, Entegra Client Services Support
Unit Description Entegra Procurement Services is a fast-growing and dynamic division of Sodexo and part of a global procurement network that manages more than $36 billion in spend for food, services
Senior Lead Software Engineer - Pricing Reference Data
Be an integral part of an agile team that's constantly pushing the envelope to enhance, build, and deliver top-notch technology products. As a Senior Lead Software Engineer at JPMorgan Chase within t
Vanes Supervisor - 2nd Shift (Onsite)
Date Posted: 2024-01-04 Country: United States of America Location: PW715: Asheville Site W Asheville Greenfield Site TBD , Asheville, NC, 28803 USA Position Role Type: Onsite Pratt & Whitney is
Tax Senior Manager, SALT Income Franchise - Asset Management
Business Title: Senior Manager, State & Local Tax, Income Franchise (Asset Management) Requisition Number: 108827 - 86 Function: Tax Services Area of Interest: State: TX City: Austin Description:
Sales Associate-L Street Marketplace
Sales Associate-L Street Marketplace Brand: Bath & Body Works Location: Omaha, NE, US Location Type: On-site Job ID: 041RD Job Area: Store: Sales and Support Associate Employment type: Part-time
Engineer I/ II/ III/ Sr
Engineer I/ II/ III/ Sr Houston, TX, USA Req #1185 Monday, January 8, 2024 To access Dayforce at its best, log in from the latest version of Chrome, Safari, Firefox, or Edge. Boardwalk is a limited p
Maintenance Technician
SUMMARY: As Maintenance Technician, you will be responsible for the day to day support of FLOE facilities located in Hoyt Lakes. Responsibilities include general upkeep of buildings, grounds and equi
Copyright 2023-2026 - www.zdrecruit.com All Rights Reserved