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Regional Marketing Manager - DACH (M/F/D)
Regional Marketing Manager - DACH (M/F/D)-March 2024
Hamburg
Mar 30, 2025
ABOUT SIEMENS DIGITAL INDUSTRIES SOFTWARE
Siemens Digital Industries Software is driving transformation to enable a digital enterprise where engineering, manufacturing and electronics design meet tomorrow.
10,000+ employees
Software
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About Regional Marketing Manager - DACH (M/F/D)

  Mendix – the leading low-code application development platform:

  The Mendix Platform uses visual modeling to abstract long-form coding out of application development. Our customers use Mendix to create and deploy better software for the enterprise, faster. Mendix is collaborative - the people who use the software and the people who build the software work together throughout the development process.

  Read our Customer Stories (https://www.mendix.com/customer-stories/) to learn more about the wealth of software and solutions global organizations have built with the Platform.

  At Mendix we strive to maintain a diverse, open, and safe working environment where people can be their true selves. We value every voice, celebrate individuality, and appreciate the diversity of thought and experience. People who work here are driven, smart, and really good at what they do.

  As this market evolves, we encourage people of all skill levels to work with the platform, both for clients and candidates. Apply today to discover how you can make a meaningful impact with Mendix.

  The Regional Marketing Manager will work hand-in-hand with our sales team focused on the DACH region to grow the business, including developing and executing demand generation campaigns and driving pipeline progression programs. Additionally, this role will drive ABM in collaboration with sales to a set of top target accounts in these sections.

  This is a unique opportunity to join an exceptional team and make a big contribution to the DACH market, shaping the way partners and customers create value in a digital world!

  Responsibilities

  Own all marketing effort in the DACH region, including demand gen and pipeline progression – effectively deliver pipeline generation for both upmarket and down-market accounts

  Proactively drive marketing programs and an integrated marketing approach from planning to execution, to tracking and optimization.

  Understand sales needs, ensure alignment with marketing objectives, define programs, deliver programs in-region, and measure success.

  End to end ownership of the marketing plan, including program development, measurement, budget and ensuring region to tracking towards revenue targets

  Ensure flawless execution of prospect and customer facing events including tradeshows, industry events, and sales-driven events. Including joint events with our partners.

  Provide leadership on the DACH business and ensure the field team is getting what they need to support business growth effectively. Communicate regularly with sales leadership, field sales, CSMs and BDRs.

  Drive Account-Based Marketing for top targets accounts, in collaboration with sales and aligned to sales goals.

  Regional PR ownership in collaboration with external agency

  Requirements

  4+ years of experience in B2B in field marketing, demand gen, or account-based marketing roles with technology/software companies

  Excellent communicator, with proven track record of successfully partnering with sales management

  Proven ability to excel in a fast-paced, hands-on environment going from ideation to execution

  Experience developing integrated, multi-touch marketing plans

  Experience running account-based marketing with a set of named accounts

  Willingness to travel when required and ability to work independently and autonomously

  About you

  You are operationally minded. You have strong background in metrics tracking, marketing automation, and implementing processes

  You have excellent presentation skills, with experience communicating across a wide variety of stakeholders

  You're an excellent communicator in German and English – additional languages are always an asset

  You have self-starter mentality with a strong sense of ownership and aren’t afraid of building programs from scratch

  You are a strong team player with a positive attitude, initiative, and a sense of urgency to get it done

  If you see a job description and think, “I’d be perfect for that” but your experience doesn’t align perfectly with the qualifications – don’t let that hold you back. We’re always eager to hire talented, passionate candidates – so give it a try and apply.

  Equal Employment Opportunity Statement

  Mendix/Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

  EEO is the Law

  Applicants and employees are protected under Federal law from discrimination. To learn more, Click here (https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm) .

  Pay Transparency Non-Discrimination Provision

  Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here (https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf) .

  California Privacy Notice

  California residents have the right to receive additional notices about their personal information. To learn more, click here (https://new.siemens.com/us/en/general/legal/us-internet-privacy-notice-state-rights.html) .

  Job Family: Global Marketing

  Req ID: a94871f9-b434-4972-af15-0d7fa3d076bf

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