ROLE SUMMARY
The Regional Customer Experience Manager will partner closely with marketing teams on how to search, design, produce and distribute content for different channels that holistically drive a One Pfizer marketing strategy. The role, as the Subject Matter Expert (SME), will focus on collaborating closely with EMCO Portfolio/Brand Marketing Leads and Country Brand Leads in the respective categories to strategize, implement and review insights around a customer experience-centric marketing approach and adapt content to better address the approach.The Regional Customer Experience Manager will partner with Patient and Healthcare Experience Leads and Country Brand Leads to drive the best practice and insights driven recommendations around the Omnichannel Marketing as a core revolving around the right customer, right channel, right content and the right cadence. The role will support Marketing Team in navigating content platforms, content management processes (partnering with CoLab) and the internal cross functional matrix working relationship to drive seamless campaigns, aligning to Pfizer Compliance standards and requirements.The Regional Customer Experience Manager will support to build and scale up on data analytics capabilities to deliver channel, content and customer insights to derive a data driven approach with a recurring Omnichannel optimization plan.
Implement an efficient end-to-end content management process, ensuring the maximization of Glocal and EMCO content reusage for omnichannel deployment.Monitor content management performance and inform back to EMCO PML/BML insights to improve omnichannel content and maximize customer satisfaction.Support Omnichannel Excellence capabilities building.Support standards adoption for content planning and proactively work with PML/BML and cross functional stakeholders for an omnichannel marketing excellence approach to improve customers' experience.Ensure integrity of the "One Pfizer" brand by using the content guideline document to help us adhere to a unified content tonality, consistency, etc.Act as a change agent on Marketing Transformation and adoption of CMO marketing standards and platforms
BASIC QUALIFICATIONS
Bachelor's degree or equivalent is requiredMinimum of 5 years working on marketing, commercial projects and interacting with enabling functions (e.g., Digital, GCO, BAI, etc) at PfizerDeep understanding of key business drivers and the financial strategies of various portfolios/business units.Management of multiple client stakeholdersGood organizational skills to coordinate and manage multiple prioritiesProficient written and verbal skills to enable effective communication with all levels of managementExpertise in Customer Engagement development and implementation to support integrated marketing campaigns, promotions, and activations which are grounded in key business initiatives and effectively drive revenue growth and maximize customer value and channel engagementExcellent problem-solving and strong analytical skillsInquisitive and creative, paired with being comfortable thriving in ambiguity while managing critical partnersTrack record of successfully operating and achieving results in a matrix environmentCommit to excellence and compliance - both in the results achieved and in how they were earnedFluent in English
PREFERRED QUALIFICATIONS
Track record of successfully influencing internal stakeholdersExperience in Emerging Markets a plus with specific knowledge
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
Participating in virtual meetings outside of regular business hours will occasionally be required to accommodate the need for team equity, as the team is spread across different geographies and time zones.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Mkt & Sales/Commercial Bus