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Recruitment Marketing Manager
Recruitment Marketing Manager-March 2024
Birmingham
Mar 30, 2025
About Recruitment Marketing Manager

  At Zimmer Biomet, we believe in pushing the boundaries of innovation and driving our mission forward. As a global medical technology leader for nearly 100 years, a patient’s mobility is enhanced by a Zimmer Biomet product or technology every 8 seconds.

  As a Zimmer Biomet team member, you will share in our commitment to providing mobility and renewed life to people around the world. To support our talent team, we focus on development opportunities, robust employee resource groups (ERGs), a flexible working environment, location specific competitive total rewards, wellness incentives and a culture of recognition and performance awards. We are committed to creating an environment where every team member feels included, respected, empowered, and recognized.

  What You Can Expect

  The Recruitment Marketing Manager will join the global Talent Acquisition team and lead efforts to bring Zimmer Biomet’s EVP to life for potential future employees. This role will utilize strong recruitment marketing experience, extensive knowledge of social media and campaigns and strong understanding of branding to be able to share why Zimmer Biomet is an employer of choice. The Recruitment Marketing Manager will work closely with internal Talent Acquisition leadership, members of the marketing team as well as external vendors and agencies. This role can be remotely located anywhere within the US.

  How You'll Create Impact

  • Develop vision and priorities along with persuasive content (including written copy and creating videos) for internal and external media and communications.

  • Plan, establish, oversee, and monitor Zimmer Biomet’s social employer brand presence on LinkedIn, Instagram, Facebook, Indeed and Glassdoor.

  • Partner with external vendors to lead brand activation and recruitment marketing strategies across our owned, earned, and paid media (e.g., careers site, review sites, programmatic advertising, SEO and more).

  • Develop targeted outreach campaigns and initiatives to engage with a broad and diverse candidate pool to produce awareness and draw high quality candidates to Zimmer Biomet.

  • Develop and analyze metrics for employment branding programs, social media, and other talent attraction efforts tied to key hiring/growth objectives.

  • Build, manage, and optimize large-scale multi-channel marketing and sourcing campaigns.

  • Manage recruiting materials needed for hiring events and campaigns.

  • Manage and maintain career site and content.

  • Empower brand ambassadors across the organization, including supporting the creation and distribution of employer value proposition messaging; creating and delivering training and tools.

  What Makes You Stand Out

  • Strong project management experience

  • Ability to work collaboratively with the Talent Advisors to support difficult hiring markets

  • Strong analytics ability to measure success and return on investment.

  Your Background

  • 6+ years of experience in Employer Brand, Recruiting, and/or Marketing/Communications; previous experience in an in-house Recruitment Marketing role strongly preferred.

  • Previous experience with building and optimizing multi-channel recruitment marketing campaigns, including experience with a CRM (we utilize Phenom) and other technology platforms.

  • Creative with a strong eye for design, with experience creating graphics in Canva, Adobe Creative Suite or other similar tools.

  Travel Expectations

  Up to 10%

  EOE/M/F/Vet/Disability

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