The Reality Labs group brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. We are building tools and experiences that make people feel closer together in Virtual Reality (VR), Augmented Reality (AR) and the Metaverse (Horizon Worlds). We are looking for an experienced German Influencer Marketer to join the Global Influencer Team. The ideal candidate is someone who is excited about building and leading a social first mindset for Reality Labs. You thrive in an agile and fast paced role, working at the intersection of creativity and culture, creating campaigns that push the boundaries and expression of Quest, in turn driving brand and product advocacy. Co-ordinating the most effective blend of paid, earned and owned for Influencer. An exciting time and unique opportunity as we reintroduced Quest, the global category leader, to Germany in 2023. This role will be responsible for shaping our success in the in what will be the #1 VR market in EMEA. In developing and executing our influencer marketing strategy in Germany you will have the scope to creatively insert Quest in German culture. We're looking for someone with a track-record of developing effective strategy grounded in audience insights, most importantly someone who lives and breathes social and is always on top of the next big trend. As the Germany Influencer Marketing Manager you will be representing the voice of our audiences in our marketing agenda. You will have proven experience managing creative development, production partners and cross-functional (XFN) projects. You will focus on delivering successful social, influencer-led, community and content strategies, while seeking to insert Quest seamlessly into the cultural conversation. To bring the world closer together, diversity is a must-have for Meta, not an option. We encourage people with different backgrounds and experiences to help us build better products, make better decisions and better serve our clients.

　　Reality Labs - Influencer Marketing Manager (Quest DE) Responsibilities:

　　Lead, build and grow a locally resonant influencer strategy that is driven by audience insight and ladders up to EMEA marketing objectives.Strengthen our influencer presence by managing key agency relationships to develop best in class local social campaigns and contentInsert Quest into German culture, building out tailored influencer marketing strategies and programs and exploring new tactics and platforms to reach our audiences.Work cross-functionally to create insightful briefs drawing on different sources of insight and knowledge to create social first campaigns and content which amplify and work in tandem with paid media activity, driving increased engagement and lifts in key sentiment metrics.Partner with the Media team to coordinate the most effective blend of paid, earned and owned to achieve the defined brand sentiment goals.Establish measurement framework and process in partnership with analytics teams to quantify the impact of influencer marketing activities.Partner with Integrated Marketing, Insights, Decision Science, and Comms teams to ensure all initiatives are grounded in a solid base of community understanding and structured to deliver data-driven resultsAnalysis of cultural, community, media and market trends to inform strategic and creative development for contentMinimum Qualifications:

　　7 min. years experience in social and influencer marketing (creative/content/social agency experience preferred).Experience developing social & influencer strategies and campaigns at well established brands.Proven strategic ability to design and deliver impactful social/influencer marketing solutions. Helping consumer-facing brands enter culture through local insights and trends translated into effective social/influencer campaigns.Hands-on experience developing and executing creative, innovative, integrated social/influencer marketing campaignsExperience crafting business cases, influencing senior leadership, and measuring and demonstrating business impact of your work.Experience collaborating within dynamic and matrixed organizationsProven communicator, able to clearly articulate marketing's role and the importance of Social/Influencer in driving the businessAbility to thrive in an entrepreneurial, fast-moving and ever-changing environmentOutstanding creative sense, plus excellent written and verbal communication skillsPassion for Meta's mission and values as well as for culture and all things socialAbout Meta:

　　Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.