Public Relations Manager
Position Overview:
As the Public Relations Manager at Brilliant Earth, you will be a key player in advancing our mission and promoting our brand's values through press and external media. This position offers the opportunity to be a part of a dynamic team that is making a positive impact in the jewelry industry and beyond.
Key Responsibilities:
Public Relations Strategy: Develop and implement comprehensive PR strategies to build and support the awareness of the Brilliant Earth Brand.
Media Relations: Cultivate and manage relationships with key media contacts, industry influencers, and editors to secure strategic coverage and brand exposure.
Brand Messaging: Develop and maintain a consistent and compelling brand message and strategy that aligns with our core values and resonates with our target audiences.
Content Creation: Collaborate with cross-functional teams to create engaging PR materials, press releases, and visual content that support PR initiatives.
Event Management: Assist in the planning and execution of events, including product launches, showroom events, and special promotions, to generate excitement and awareness around our brand.
Budget Management: Efficiently manage the PR budget to ensure optimal resource allocation.
Reporting and Analysis: Monitor the impact of PR campaigns, measure key performance indicators, and provide insights for continuous improvement.
Vendor/PR Agency Management: Assist in the management of two PR agencies, including weekly calls, reporting, editor product sends, and celebrity/influencer gifting.
Qualifications:
Bachelor's degree in Public Relations, Marketing, Communications, or a related field.
5+ years of PR experience with a proven track record of successful PR campaigns, preferably in the retail, jewelry, or ethical fashion industry.
Robust relationships with media, influencers, and industry contacts.
Exceptional written and verbal communication skills.
Proficiency in PR and media monitoring tools.
Communication and interpersonal skills to collaborate effectively with cross-functional teams and at all levels of the organization.
A strategic thinker who approaches challenges with thoughtfulness, drive, and appropriate urgency, who works well under pressure and thrives in adapting environments.
Exceptional organizational skills, a keen eye for detail, and the ability to manage multiple projects concurrently.
Ability to work in a fast-paced, deadline-driven environment while maintaining a high level of professionalism and quality standards.
Passion for sustainability, ethics, and social responsibility, and a commitment to the mission and values of Brilliant Earth.
At Brilliant Earth, our mission is to cultivate a more transparent, sustainable, compassionate, & inclusive jewelry industry. We believe in creating jewelry you can feel good about wearing, without ever compromising between quality and conscience. We are hard-working team players that welcome challenges and rise to any occasion. Our community of collaboration, respect and encouragement is fostered by frequent team events, cross-departmental meetings and celebrating our wins, big and small. As one of the fastest growing e-commerce jewelers in the world, we're searching for bright and passionate people who are excited to make an impact from day one and grow with the company to take on greater responsibility over time.
Brilliant Earth recognizes the value of diversity and inclusion on our team, as we work together to reinvent fine jewelry in a thoughtful and modern way. At Brilliant Earth, we celebrate each other – our successes, the lessons along the way, and the unique perspectives each individual brings to our team. It is our intent to maintain a work environment and hiring process which is free of harassment or discrimination because of sex, race, religion, color, national origin, physical or mental disability, genetic information, marital status, age, sexual orientation, gender identity, military service, veteran status, or any other status protected by Federal, State or local laws. We are committed to complying with all Federal, State and local laws providing Equal Employment Opportunities, and all other employment laws and regulations.
If you need assistance or reasonable accommodation completing an application or at any stage of the interview process, please reach out to us at [email protected].
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