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Public Relations Manager
Public Relations Manager-November 2024
Nashville
Nov 22, 2024
ABOUT WOUNDED WARRIOR PROJECT
Wounded Warrior Project serves wounded warriors and their families through free programs and services.
501 - 1,000 employees
Social Good, Non-Profit
VIEW COMPANY PROFILE >>
About Public Relations Manager

  Great benefits. Competitive pay. We know these are some of the things people look for in a job.

  But if you're the kind of person who also cares about making an impact and serving our nation's wounded warriors and their families, then you're exactly the kind of person we're looking for. When you join Wounded Warrior Project, you're committing to making a difference. We make a commitment to you too - helping you to find that spark, ignite your passion to serve, and embark on a career with meaning and purpose.

  At Wounded Warrior Project we recognize our mission cannot be accomplished without our talented teammates, which is why we're proud to offer benefits such as:

  A flexible hybrid work schedule (3 days in office, 2 days' work from home)Full medical, dental and vision coverage for both teammates AND family membersCompetitive pay and performance incentivesA fun, mission focused and collaborative team environment

  A mission that matters is just the beginning, so if you're ready to get started, we're ready for you.

  The Wounded Warrior Project (WWP) Public Relations Manager manages a team of public relations professionals and leads public relations strategies and thought leadership communications to ensure and maintain a positive and favorable public opinion. This role will report to the Public Relations and Thought Leadership Director, working closely with the Communications and Marketing teams and business partners to communicate the impact of WWP program and services. The Public Relations Manager will excel in coaching and cultivating a high-performing team. The individual will demonstrate expertise in crafting compelling company narratives and key messages, and securing earned media and speaking placements for company experts.

  DUTIES & RESPONSIBILITIES

  Manage public relations and thought leadership team members, mentoring them, and developing their skills and abilities. Manage team and individual performance to achieve organizational goals. Promote a supportive working environment where employees are encouraged to proactively address issues and solve problems.Manage the external communication of WWP programs, priority initiatives, strategic partnerships, and more through the development and implementation of integrated communication plans that leverage earned, shared, owned, and paid strategies.Lead and ensure the team collaborates with internal teams including, but not limited to, content marketing and social media, marketing, speakers' bureau, and donor relations.Work closely with the Content Manager to develop content strategies that engage newsroom readers while raising awareness for the WWP mission.Collaborate with the leadership team to prioritize the public relations team's proactive pitching of news and feature stories highlighting organizational priorities, programs and services, community integrations, strategic partnerships, and warrior personal stories.Establish and maintain effective working relationships with national, regional, and local media representatives.Manage requests for information, interviews, and endorsements about WWP, its executives, experts, and warriors. Ensure subject matter experts are trained and prepared for interviews.Oversee subject matter expert (SME) strategy implementation and identify opportunities for WWP SMEs to speak at conferences, sharing best practices to position WWP as a leader.Effectively communicate the WWP mission, vision, and values, and the importance of WWP programs in public forums, events, and campaigns.Lead the development and ongoing updates of company key messages based on evolving strategies and stakeholder feedback.Evaluate advertising and promotional programs for compatibility with public awareness and marketing efforts, as needed.Identify and track the effectiveness of communications and messaging. Prepare reports with performance metrics for leadership to improve effectiveness of messaging and communications plans.Source and manage vendors, including but not limited to public relations agencies, newswire services, and media monitoring and analytics.Participate in process improvement activities and on project teams, as appropriate.Participate in strategic planning activities and contribute to the development and management of the department budget.Other related duties as assigned.

  KNOWLEDGE, SKILLS, & ABILITIES

  Established experience managing public relations agencies, contractors and other vendors that provide public relations services.Strong expertise and working knowledge of organizational communications strategies.Proven success and expertise in managing organizational messaging and media communications.Shown aptitude in issues management and crisis communications.Demonstrated ability to develop robust media relationships with news organizations and reporters.Proven success in media pitching with confirmed media results.Demonstrated ability to create content in the organization's voice. Expert knowledge of communication principles including Associated Press (AP) style. Expertise in creating and editing press releases, statements, and organizational communications.Expert-level written and verbal communication skills. Exceptional editing skills.Demonstrated working knowledge of data analytics, performance metrics, and trends analysis.Exceptional interpersonal skills. Proven capability to develop and maintain professional relationships and interact effectively with diverse individuals to build effective working relationships. Demonstrated emotional intelligence.Ability to handle highly sensitive matters with confidentiality, diplomacy, and professionalism. Exceptional judgment.Demonstrated ability to establish credibility, be decisive, influence others, and influence change.Strong presentation skills. Confident communicator with proven ability to present information effectively.Strong organizational and time management skills. Proven capacity to troubleshoot, prioritize, and complete assignments with strong attention to detail in a fast-paced environment, while effectively managing multiple projects with efficiency.Proficient using Microsoft Office and Office 365, including desktop and cloud-based versions of Word, Excel, PowerPoint, OneDrive, and more. Experience using project management tools such as Monday.com or similar.Proficient at using and evaluating the performance of press release distribution and media monitoring services, such as PR Newswire, Cision, Meltwater, and Critical Mention.High energy level. Self-starter; willing to take initiative.Unequivocal commitment to the highest standards of personal and business ethics and conduct.Mission-driven, guided by core values, and a pleasure to work with.

  EXPERIENCE

  Requirements

  Five years of communications, public relations, or marketing experience.Three years of staff management experience.

  Preferences

  Seven years of communications or public relations experience.Five years of staff management experience.Five years of experience working with a nonprofit organization.Two years of experience developing multimedia assets.Two years of experience working with search engine optimization and backlinks.

  EDUCATION

  Requirements

  Bachelor's degree in public relations, communication, journalism, or relevant related field. Equivalent combination of applicable education, training, certification, and experience may be considered in lieu of degree.

  Preferences

  None.

  CERTIFICATIONS & LICENSURE

  Requirements

  Valid state-issued driver's license.

  Preferences

  None.

  WORK ENVIRONMENT/PHYSICAL DEMANDS

  General office environment; temperature controlled.May require lifting/carrying items up to 25 pounds.Up to 25% travel.

  *ca-sb

  #LI-HYBRID

  Wounded Warrior Project® is an equal opportunity employer committed to providing equal employment opportunity to all persons without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, marital status, citizenship, age, veteran or military status, disability, genetic information, or any other characteristic protected by law.

  Please note:

  Wounded Warrior Project is not seeking assistance or accepting unsolicited resumes from search firms without a written search agreement in place. All resumes submitted by search firms to any employee at Wounded Warrior Project via email, the Internet or directly to hiring managers at Wounded Warrior Project in any form without a valid written search agreement in place will be deemed the sole property of Wounded Warrior Project, and no fee will be paid in the event the candidate is hired by Wounded Warrior Project as a result of the referral or through other means."

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